They've attended EVERY IFA Convention Since 1993 — Here's Everything They Know About Franchise PR 🎙️ Brad and Sherri Fishman didn't just build a PR empire. They built it inside the franchise world, raised their kids in it, and have the war stories to prove it. Recorded LIVE in Las Vegas during IFA Show Week, this conversation goes deep — the mistakes killing franchise brands right now, why they once turned down Painting with a Twist (yes, that Painting with a Twist), how AI is completely rewriting the rules of franchise marketing, and what separates franchise brands that scale from the ones that quietly collapse. If you're a franchisor, a franchisee, or someone thinking about buying a franchise — this is the episode that saves you from the mistakes everyone else is making.
They've attended EVERY IFA Convention Since 1993 — Here's Everything They Know About Franchise PR 🎙️
Brad and Sherri Fishman didn't just build a PR empire. They built it inside the franchise world, raised their kids in it, and have the war stories to prove it.
Recorded LIVE in Las Vegas during IFA Show Week, this conversation goes deep — the mistakes killing franchise brands right now, why they once turned down Painting with a Twist (yes, that Painting with a Twist), how AI is completely rewriting the rules of franchise marketing, and what separates franchise brands that scale from the ones that quietly collapse.
If you're a franchisor, a franchisee, or someone thinking about buying a franchise — this is the episode that saves you from the mistakes everyone else is making.