Eye On Franchising

Custom Window Coverings Business Built to Scale

Episode Summary

Kelsey Stuart, CEO of Bloomin Blinds, discusses the different types of people and their approaches to creativity and structure. He emphasizes that creative individuals should create their own unique paths, while those who value systems and processes can benefit from established frameworks like franchises. Bloomin Blinds has eliminated rental software, rebuilding everything internally to address specific pain points effectively. Predictive analytics now control marketing, yielding excellent results, while the owners continue personal engagements like meeting people directly. Kelsey highlights the scalability of adding more vehicles to a business, demonstrating that duplication can significantly boost business velocity, as well as why people fail in franchise businesses

Episode Notes

Kelsey Stuart, CEO of Bloomin Blinds, discusses the different types of people and their approaches to creativity and structure. He emphasizes that creative individuals should create their own unique paths, while those who value systems and processes can benefit from established frameworks like franchises. 

Bloomin Blinds has eliminated rental software, rebuilding everything internally to address specific pain points effectively. Predictive analytics now control marketing, yielding excellent results, while the owners continue personal engagements like meeting people directly.

Kelsey highlights the scalability of adding more vehicles to a business, demonstrating that duplication can significantly boost business velocity, as well as why people fail in franchise businesses.

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