Nathan Pearce, Founder of Pearce BeSpoke, describes how he initially became an owner-operator of a custom clothing business by testing his ability to sell custom suits. Pearce BeSpoke offers suits starting at $900, making them affordable and accessible to a broader demographic, including young professionals. Their average sale is around $1,500, but prices can go up to $2,500. The focus is on providing high-quality, affordable suits that appeal to a wider audience, particularly within a franchise model, as opposed to catering to the high-end $5,000 suit market. Nathan emphasizes the importance of building relationships and leveraging personal connections in sales, particularly in custom clothing. Sales reps and franchisees are encouraged to showcase their role as clothiers who personally create the clothing, which is seen as more engaging than selling more common services like real estate or insurance. Additionally, credibility is built by highlighting high-profile clients such as Eli Manning, Drew Brees, and Barron Trump, which speaks to the quality, service, and affordability of their products.
Nathan Pearce, Founder of Pearce BeSpoke, describes how he initially became an owner-operator of a custom clothing business by testing his ability to sell custom suits.
Pearce BeSpoke offers suits starting at $900, making them affordable and accessible to a broader demographic, including young professionals. Their average sale is around $1,500, but prices can go up to $2,500. The focus is on providing high-quality, affordable suits that appeal to a wider audience, particularly within a franchise model, as opposed to catering to the high-end $5,000 suit market.
Nathan emphasizes the importance of building relationships and leveraging personal connections in sales, particularly in custom clothing. Sales reps and franchisees are encouraged to showcase their role as clothiers who personally create the clothing, which is seen as more engaging than selling more common services like real estate or insurance. Additionally, credibility is built by highlighting high-profile clients such as Eli Manning, Drew Brees, and Barron Trump, which speaks to the quality, service, and affordability of their products.
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