On this episode of Eye on Franchising we are joined by Matt Magnuson. Matt is a franchisee of the brand called iCryo. What is iCryo you ask? It a franchise that has Cryotherapy and other services to help heal a persons body. As the demand for easily accessible cryotherapy grows rapidly across the nation, many are discovering the number of benefits this cutting-edge service can provide, including stress-relief, deeper sleep, renewed energy levels, reduced inflammation, and most commonly, muscle and joint pain relief. Cryotherapy, which was initially invented to assist with arthritis, changed ultramarathon runner Matt's life after a car accident that lead to the diagnosis of spinal stenosis. Matt shares his story of being overweight, falling in love with running and the fateful day of that car accident. Matt is a health-driven entrepreneur who tried cryotherapy for the first time after running a 50K and found so much relief, decided to open his own iCRYO wellness center to share the benefits of cryotherapy with his community of Wichita, Kansas. IN BRIEF: Before opening an iCRYO wellness center, Matt was a call center executive for almost 30 years. After opening call centers of his own, he decided after turning 40 that he wanted to be self-employed, but the car accident put his dream on hold. As he recovered from the car wreck, he became interested in the drive and dedication of ultra-marathoners. After he was introduced to cryotherapy, he decided that he felt enough pain relief that he could give it a shot. He ran a 50K one day, bounced back after a visit to the chamber, and was running two days later. He then decided that if he was going to regular compete in races, why not open an iCRYO wellness center? Tune in and enjoy and when you are ready to talk about your future franchise just book a call! Have you heard the news? We are officially on YouTube. Come check out a few videos have have and give me a follow! https://www.youtube.com/channel/UCwoAdrkPZmveJt5AQRDk8WA --- Lance Graulich Franchise Consulting Services from ION Franchising Eye On Franchising
On this episode of Eye on Franchising we are joined by Matt Magnuson.
Matt is a franchisee of the brand called iCryo. What is iCryo you ask? It a franchise that has Cryotherapy and other services to help heal a persons body.
As the demand for easily accessible cryotherapy grows rapidly across the nation, many are discovering the number of benefits this cutting-edge service can provide, including stress-relief, deeper sleep, renewed energy levels, reduced inflammation, and most commonly, muscle and joint pain relief.
Cryotherapy, which was initially invented to assist with arthritis, changed ultramarathon runner Matt's life after a car accident that lead to the diagnosis of spinal stenosis.
Matt shares his story of being overweight, falling in love with running and the fateful day of that car accident. Matt is a health-driven entrepreneur who tried cryotherapy for the first time after running a 50K and found so much relief, decided to open his own iCRYO wellness center to share the benefits of cryotherapy with his community of Wichita, Kansas.
IN BRIEF: Before opening an iCRYO wellness center, Matt was a call center executive for almost 30 years. After opening call centers of his own, he decided after turning 40 that he wanted to be self-employed, but the car accident put his dream on hold.
As he recovered from the car wreck, he became interested in the drive and dedication of ultra-marathoners. After he was introduced to cryotherapy, he decided that he felt enough pain relief that he could give it a shot. He ran a 50K one day, bounced back after a visit to the chamber, and was running two days later. He then decided that if he was going to regular compete in races, why not open an iCRYO wellness center?
Tune in and enjoy and when you are ready to talk about your future franchise just book a call!
Have you heard the news? We are officially on YouTube. Come check out a few videos have have and give me a follow!
https://www.youtube.com/channel/UCwoAdrkPZmveJt5AQRDk8WA
---
Franchise Consulting Services from ION Franchising
SUMMARY KEYWORDS
cryotherapy, franchise, cryo chamber, felt, services, people, cryo, franchisee, running, training, months, couple, point, helped, bit, pain, center, working, thinking, mentioned
SPEAKERS
Matt, Lance Graulich
Lance Graulich00:04
Welcome back, everyone to another fabulous episode of Eye on franchising. I am sure you know by now I'm your host, Lance Graulich. So welcome, welcome. We got another special guest. Don't be surprised. Yes, he is extra special. He could run really, really far. He's an ultra marathoner. For those of you that don't know what that is. Stick around. I've certainly never altered anything, especially a marathon. And he was a call center executive that found his calling. Going after some cold hard cash, yep, cold, hard cash. He's a franchisee of iCRYO, recovery and wellness. Welcome to the show, Mr. Matt Magnuson welcome, Matt.
Matt 00:51
Thanks, Lance. I appreciate you having me on today. Looking forward to our conversation here.
Lance Graulich00:55
Absolutely. Thank you so much for being here. And let's go way back. Why did you get into cryotherapy? Oh, cryotherapy for some of the people that have no clue.
Matt 01:07
All right, well start with what is cryotherapy. And then I'll transition to how I got into it. So cryotherapy is a natural wellness modality that is great for pain management, it's great for athletes, it's got a lot of benefits for well, health and wellness benefits, skin benefits, it helps improve sleep, so on and so forth. But I use it primarily for pain and inflammation. So when you get in a cryotherapy chamber, you're basically standing in this giant box that half naked for three to three and a half minutes. The temperature in there is very cold. So it's around 100, negative 170 degrees
Lance Graulich01:48
Did you say three, three and a half minutes,
01:51
three to three and a half minutes? Yeah. you standing there for three, three and a half minutes. During that time, it's going to bring your body skin temperature down 30 to 50 degrees. But in that process, your body will go into fight or flight mode, the blood from your extremities will rush to your core to protect your organs. And in that process of re oxygenates the blood. So when you step out of the chamber, that oxygen is going to go to areas of your body that have pain and inflammation. It also increases your body's natural production of collagen, serotonin, melatonin so when you get out of the chamber, you're going to feel very rejuvenated. And you'll also sleep better at night but the reason I got into cryotherapy was so stepping backwards, gosh 12 years. I got to the point where I was I was a yo yo Dieter, right so I was you know about 100 pounds heavier than I am today and decided that I was going to make some permanent lifestyle changes both in fitness as well as diet and I lost almost 100 pounds but in the process I became a marathon runner and and fell in love with it. It wasn't intentional started out with man. If I could just get up to running a 5k like three, four days a week, I could probably lose some way to maintain it.
Lance Graulich03:13
I get up to that. 5-10 K, no more K after that.
Matt 03:18
No more. You're all out of K's.
Lance Graulich03:20
I was a okay after that. I love it.
Matt 03:24
Yeah, so I've actually worked my way up to marathons ran several of them and never really wanted to go more mileage than running a marathon because my body was so busted up and sore afterwards. In fact, I wasn't really even after running seven marathons. I wasn't even sure I wanted to run any more marathons. But I had gotten gotten in a car accident about five years ago, got it was that was that a red light struck from behind by a drunk driver who was going four times the legal limit. I was at the red light behind an F 150. So when he hit me, it just, you know, ran me right up into the back of the F 150. So, you know, survived the accident, obviously, because I'm here today so thank God blessed it blessed to be here. But, uh, you know, I had several injuries, including spinal stenosis. So, you know, didn't want to take any pain pills, didn't want to have surgery. And four or five months after the accident. I found cryotherapy. I had heard of it previously, but this particular day, heard it on a podcast and it was a kind of more long form conversation like we're having here that helped me really understand how it works. So I thought, well, you know what, I hate the cold but I can do anything for three minutes. So I'll just try this out. So I went down to the local mom and pop cryo shop and did cryotherapy, and after the first time, I'm like, wow, I could see where this would.
Lance Graulich04:50
So we're talking about this. I have never done it and many of our audience have never done cryotherapy. So talk about that for Last time you did it you described a little bit earlier, you know, again, fight or flight mode because your body's so cold and but after your first session, was it, did you have that sort of euphoric feeling? Right afterwards? Like, when do you when do you start feeling this and what happens?
Matt 05:20
I fill it immediately after I get out of the cryo chamber. So I mean, I've done cryotherapy now over 800 times and every single, you know, I mean, it gets easier with time, you know, the first time you're a little bit nervous, you don't know what to expect. But, you know, any good cryo place specially I crowd that you go to to get get service, you know, will we really, you know, kind of take our time walking the guests through the process and making sure that they're very comfortable. Negative 170. Sounds very intimidating. Most people sat at horrible to me. But when you get in the cryo chamber you there's that first initial blast of cold air and then you still, you're numb, and then you're not Yeah, you're right. But it really doesn't. You know, I live here in Kansas, you know, so right now we're in the middle of winter, you know, it's go outside every now and then it's 20 degrees, the winds blowing, it's very uncomfortable. That doesn't feel a whole lot different than being in the cryo chamber, being in the cryo chamber doesn't feel like, you know, unless you've spent your whole life living in the tropics, you've been in cold at some, some point or another, doesn't feel a whole lot colder than that. And, and the experience goes by very quick, you we put music, you know, we have Spotify. So we take the song requests before somebody gets in the chamber, the Chamber changes colors. It's, it's a, it's a fun, nice experience, you do create. There's an endorphin rush when you get out of there when you're in there. So when you get out of there, you just felt rejuvenated, whether it's your first time your 800
Lance Graulich06:51
So you were sold after your first couple of times, it was a no brainer.
Matt 06:55
Yeah I was really, really sold. And you know, after about the fourth or fifth time I was in there, I really started feeling that pain decrease. You know, overall, it was a 32 month recovering. Didn't take one pain pill the entire time. I didn't, you know, even though it was certainly you know, after 145 doctor's appointments, doctors gave up on me and said, Hey, you're not you are past the point of medical improvement. Yeah, you have to have some sort of surgery or or just, you know, decide to live with it. So I kind of moved on from the medical field at that point and just said, You know what I'm just gonna stick with with the cryotherapy. I also had found this very unique form of yoga called DDP yoga. That is very rehabilitative. I found that a lot of moves in in that particular yoga program matched a lot of the movements that my physical therapist was giving me so I kind of use those in the combination, but, you know, I didn't like following my PTS orders. Before I had cryotherapy without using cryotherapy, I was using so much pain that just you know, getting on the floor and doing stretches sounded absolutely horrible, but with cryotherapy, I knew that I had that secret sauce. So, you know, 17-18 months in is when you know after the 145 doctor's appointments, they said, you know, that's it for you. So I just kept moving forwards with the DDP yoga and the cryotherapy. 32 months and, you know, one day I woke up and I'm like, I don't feel pain today like this was what I mean by that is there was there was no over 32 months there was no off switch, it was wake up in the morning, you feel constant pain, all the way till you go to bed and, you know, just deal with the bad and try to sleep as much as you can. That's the other thing that cryotherapy does. It's amazing not only to help reduce that pain and inflammation, but it does boosts your body's natural production of melatonin. So my sleep was awesome afterwards and it really helped get me to where I'm at today.
Lance Graulich08:49
I love it. That's absolutely fantastic. And man, everybody listening including myself want to go do cryotherapy right now. But so let's now what so you go through all of these cryo therapy sessions, were you still working at the call center at this point, or what were you doing?
Matt 09:08
Yeah, I was still operating the call center that I was working in the hospitality field spent a long part of my career in telecommunications, switched to had a great opportunity in hospitality come up in 2015, which is actually what first introduced me to the franchising world. So I was on the other side of the game working for the franchisor but throughout my time working in hospitality, obviously more exposure to how that works. So that kind of is what I guess sparked a little bit of interest in going down the franchise route.
Lance Graulich09:42
got it got it. What franchise was it? Are you allowed to say?
Matt 09:45
At the time I was with WoodSpring Suites, which is they've since been acquired, and they're part of Choice Hotels, international network of hotels.
Lance Graulich09:55
Got it. Got it. So when did iCRYO come on the scene. Did you just start some search for franchises? How did that all come about?
Matt 10:06
Yeah, a few things converge at one time. First off, before about a year before the accident, I kind of May was, you know, is in my early 40s, and kind of evaluating what was my next step or at I think I was going and, and really felt that, you know, my next step was into self employment was quite wasn't quite on the franchise thing quite yet. But I was I was open to franchising, I was open to everything you know. So I was looking at all kinds of different opportunities, even as far as going to Puerto Rico and taking advantage of all the tax credits that are out there. But then then I got in the car wreck, and that kind of put, put that search on hold right of what I was going to do. And then, you know, five months into the car wreck, I find cryotherapy. A year later, I'm still doing cryotherapy, but I'm spending a lot of time at this Mom and Pop cryo place, here locally. And I'm using some of the other services besides cryotherapy. And through all that time I'm spending there, that operational brain picks up a light bulb, you know, many times it's thinking, you know, what, if I ran this place, I would do this different, and I would do that difference. So, you know, I kind of that, that kind of started giving me some ideas. And then one day one random day, I thought to myself, I should look into buying a cryo chamber for my house that way, I'd have to go anywhere, I could just have this thing in my basement and just go on and save an awful lot of money. Right? Euro? Yeah, that's what I thought, well, I googled and found out how much it cost. And I thought that's not practical. But then that light bulb went off, you know, I was thinking, well, I already think I could do this better than the place here locally, at least I think I can. And I know that the cryo chamber is going to cost too much. But while I was doing that Google search on the little Google ad, you know, ads on the side of my search results, I saw franchise opportunities for a couple of different companies that were franchise ors in the eye cryo space or to me in the cryotherapy space. So just started filling out inquiry forms, having, you know, the Zoom calls, getting on airplanes flying all over the country trying different cryo chambers. And, you know, after after thinking about it, praying about it. And it just made sense that, you know, you know, I felt when I was early on in my car wreck and kind of having to adjust my attitude, I went through some bad attitude times during my rehab, you know, where I was just kind of down in the dumps and, and, you know, am I ever gonna get better from this. And, you know, I'm a man of faith. I'm a believer, and I just want one day just felt this presence of God told me that, you know, going through this wreck going through this rehab, absolutely does suck, but at some point, I'm going to use what happened to me to help others I didn't know it was cryotherapy at the time, but then, you know, one opportunity leads to another and then, you know, here we are, it was this, is this what I was supposed to do.
Lance Graulich13:00
Yeah. And look, that's, we're put on certain paths. And I've I've owned franchises. And so because of my success, owning franchises, I want to share what I learned the the lumps and the bad experiences and the big mistakes I made and everything else, you know, but I love your story. I love your story. It's quite inspirational. So googling this, you found it? You I cryo seemed interesting, and what did you know about? What do you know about franchising at that point, other than, you know, what you might have heard about McDonald's and other things?
Matt 13:36
Yeah, you know, I didn't, you know, I didn't know too much from the franchisees side of you decided things, you know, but it was, it was one of those things where I, once I figured out that I wanted to open a cryotherapy center, then it became okay, do I go the franchise route? Or do I do the mom and pop thing? And as I kind of evaluated, I started thinking, well, if I go down a franchise route, they already have operational procedures figured out that I wouldn't have to figure out on my own, which may take four or five years of lots of mistakes. I can, you know, they've already learned from their mistakes. So I've got that. I also know that in terms of selecting equipment and purchasing that equipment, there's collective buying power, that would benefit me as well. And then just looking at my skill sets, you know, I knew that I could sell and market this and I knew that operationally, I could run the cryo center, but things like like, even choosing what's the name of the cryo place and designing the logo and designing collateral and and getting a web page up and search engine optimization and an app and all of that stuff. I knew that hey, you know what, that is not in my skill set. Not only that, I don't really find that too terribly interesting. Anyway, so if I was gonna go down a mom and pop shop, I'm probably going to outsource this at a much higher rate. And then you know, take, and then combine those other things like the buying power and the operational process. It just just made sense, at this point to go down, go down that route. Plus also, you know, brand recognition. You know, there's, this is, you know, I'm not opening a gym or a burger place, you know, nine out of 10 people in the city that, you know, I service still don't even know what Cryotherapy is. So, just just having that expertise of the franchisee, or the franchisor, I felt really would give me a head start in introducing this service to the market.
Lance Graulich15:37
Yeah and you mentioned a lot of great, great stuff. I mean, it was it was a obviously a very well thought out plan. I mean, it's all about time and money, you're saving a lot of time and money. When you go with the franchise, there are quite a few people, when they're doing their investigative process, somehow think it's easier or better to do it on their own. So I always tell people, if you have a great idea, that and you want to invest all that time and money to create all of those pieces and more that you just mentioned, go for it. It's American, create whatever you want to create, but don't expect it to always come out the way you expect in the time fashion that you expect. Right?
Matt 16:17
Right. Yeah, I felt like I'd be five years behind where I'm at, honestly, without leveraging, you know, the expertise of the franchise. Not only that, also leveraging the expertise of the other franchisees, you know, that's the other thing you
Lance Graulich16:30
I love you, bro, I love that you brought that up. So many people forget that.
Matt 16:34
Yeah I mean, you go start up a company on your own, you are on your own island, there is nobody to see, you know, just call up and say, Hey, what do you look for in the ideal candidate for a nurse or I mean, just just anything, you're, you're literally figuring out everything on your own, versus I can, you know, I've got, you know, a dozen other franchisees who have been open longer than me that have figured out some things and just pick the brains of a few few individuals and come up with what works best for myself is, has been very, very helpful.
Lance Graulich17:03
I love it, that collaboration is awesome. Just amazing. So, when you finally got into it, what kind of training did you have to go through? Because now you probably felt like, you knew a lot being a customer. But you, you know, you went through how long was your training when you went through it?
Matt 17:19
You know, there's several weeks where the training, we had training, you know, that took place on site in I cry as corporate location, we had a lot of virtual training, you know, we, you know, came on as a franchisee, you know, right in the middle of the pandemic. So that kind of changes a little bit. But, and then, you know, iCryo as corporate office sent trainers, you know, right before our opening, first opening, right? Yeah, when we had when we had our new employees on boarded. They also do an excellent job and ongoing training. So we have weekly huddles where they are, which really are many, many, to many, many training sessions in their own fashion. But then there's been periodic trainings as different processes have changed, or as we've introduced new services to the brand as well.
Lance Graulich18:11
It's great. One thing I want to talk about is the process when you were looking at franchises and you reached out to iCRYO, and by the way, as you know, it's a little bit unusual and wonderful for you that you were very focused on one thing that really changed your life and you wanted to impact others and Cryotherapy is what you selected. I had a young lady recently that was working in a school and wanted to continue to help kids and she bought a kid's related franchise through me, as you know, but it doesn't always work like that most people come to me and they're like, alright, Lance read by my what should I be doing? This is how much money I have. And that's the most most of my business that's most of franchising. People just truly don't know what to do. And I love that you were incredibly focused and you figured it out. But tell me about the selection process so you fill something out and somebody you don't know calls you and you know at what point did you do franchisee validation? Did you have a discovery day Meet the Team day talk about that a little bit? share with the audience what that experience was like,
Matt 19:21
Yeah, I did a discovery day with iCRYO, but I also met with some of the other franchisors as well. So it just kind of it started with, you know, multiple phone calls with other franchisors and there were a couple that you know, since since this service is so new and emerging there were some companies that I you know, that I just felt were too. too new. Right? Right. So I wanted to go with something a little bit more mature even though everything was still brand new. So you know, I eliminated a couple right away but I did fly out to my cryo and met with them as well as some other individuals and, you know, several months worth of calls also, you know, I narrowed it down to two. So I cry on another company, and I even, you know, hired an attorney to go through both fdds Because I was, you know, unsure which way so I was, you know, hoping maybe, you know, there'd be a clear cut sign that would, you know, my attorney would come back and say, Oh, you absolutely need to stay away from this one go with this one. But it really didn't work out that way. It was kind of, you know, there were pros and cons, you know, both ways. And I just had to decide, and then for me, really, it came down to the competitor that I was looking at, awesome, you know, their craft centers are just beautiful. When you walk in, I think they do a really good job, I think ours, same thing, but the big difference is, the other one felt just a little bit more. Kind of more like on the spa massage therapy type of plays had just a little bit more of a feminine touch, if that makes sense. Yeah. And don't get me wrong, it's a great product, I love their center. But the other one, iCRYO is a little bit more like a boutique type of Gym type of feel like an orange theory fitness. And when I looked at, you know, again, I you know, if I'm gonna be the face of the local market, you know, which, which, which one of these concepts can I sell better, and, you know, me being the athlete and, and being the gym rat, it just felt more of the natural connection. And the other thing that I really liked about iCRYO is it, you know, being, you know, in, you know, up to that point, you know, my whole career, you know, as not my whole career, but my recent career as, as an executive, I'm getting sold to all the time. I mean, every day emails, phone calls, LinkedIn messages, it's nonstop. And my conversations with I cry out, never really felt like sales pitches, they were very more conversational. Their culture is very much a people first, family oriented type type of vibe. And, you know, I mean, obviously, I do want to make a profit running, iCRYO here, but you know, the primary reason I got into this is really to help others out the profits, you know, and, you know, paying pay my bills, that's all gonna come along, but I really, really had this passion for helping others and and I felt that I cry was the best connection, to that vision.
Lance Graulich22:25
Got it. So how long have you been in it now?
Matt 22:27
So we had our Grand Opening March 12 of last year, so we're still brand new still figuring out almost a year,
Lance Graulich22:34
you're getting close?
Matt 22:36
Yeah. So far, so good. So far, you know, it's the best job I've ever had. I love it. I love it. So it's, you know, we've we've had folks that have canceled surgeries, we have people that are back in the gym, you know, I have people telling me all the time, you know, I'm not taking this medication anymore, or, you know, I've lost 40 pounds since I've come here. And, you know, I've went got my annual labs that the doctor and I'm so much healthier, and he has me off a blood pressure medication now, I mean, those those types of things, you know, this pain that I've been dealing with my knee for the last three years is gone. You know, that's, that's why I got into this. And we've had a lot of those stories. So it's been very fulfilling. So far. So good. Definitely.
Lance Graulich23:18
So you talked a little bit about training, and then and, and you had to go to some training, and then I'm sure there's online training. And then you also mentioned they helped you, you know, typically with restaurants and retail type concepts like I cryo. You mentioned that they send people to you to help support you, you know, train your staff right before you open, and then they stay for a little bit afterwards. Right. Right. And then what happens afterwards? What kind of support because now, obviously, you're like a deer in the headlights in the beginning. You know, you're taking all this in like drinking out of a firehose, you're getting a repeat of that information when they come out. And then once you're open, and maybe your adrenaline starts slowing down a little bit, then what what kind of support what did you experience?
Matt 24:12
Yeah iCRYO is very supportive. They've got, you know, we can pick up the phone anytime and get the support we need. You know, one thing too that's unique about our business is that we also, you know, I mentioned cryotherapy as our flagship service, but we also do IV infusions. So we have RNs that work for us here locally. But then, and, you know, they they report to us, but there's kind of a dotted line to some physician oversight that we have from the corporate office that you know, they they, they oversee kind of the medical services side, so there's ongoing training for that, that my nurses received from the physicians and then, you know, for all the other functions within iCRYO, they have, corporate training If it's more of a, you know, training type of issue, how do we do this? How do we get better at that? And there's, you know, other folks that can help us, you know, whether it's, you know, I mean, it's, you know, running a business, you know, it's kind of a wide spectrum, whether you're talking, sales, marketing, you know, equipment, procurement, accounting, but they've been a they're a very young company, but they're very scrappy, and innovative and very supportive.
Lance Graulich25:27
Love it. So you have follow ups? How often I mean, if somebody from corporate that visits you, or they're just phone calls, how do they do it?
Matt 25:36
We have had a visit from corporate, you know, I expect that we will have more on you know, you know, each year a couple of visits. But, yeah, there's, you know, there's regularly scheduled training that happens periodically as as needed. So for instance, but we just launched a couple of new IVs that are centered around weight loss. So we had, you know, training that was webinar, focus for our entire team on you know, what the product is and how to sell it, etc. But then there's also additional training that our nurses who are administering the the IVs that they go through as well.
Lance Graulich26:15
Got it. So how many employees do you have?
Matt 26:18
We have nine employees that work for us.
Lance Graulich26:20
And what are your hours at iCRYO?
Matt 26:23
So weeknights? We're open? We're open eight to eight. On the weekends, we close a little earlier at five o'clock.
Lance Graulich26:31
And how many hours a week? Are you working these days?
Matt 26:35
Oh, gosh, on track it? I could. I couldn't guess. So you know, I still in still working in the call center hospitality world. So you know, I'm doing double duty at this time. My wife is the actual center manager. So she's doing Yeah, so she's doing you know, the the day to day operations of iCRYO, and we divide and conquer that pretty well.
Lance Graulich27:04
So what's your next step? You're gonna have a couple more cryo locations. So you can do something else as well. What's the plan?
Matt 27:12
Well, there's always something else as well. But I'm not really working on that kind of more in the planning. But I've got a couple things, you know, in the future that I'm really excited about. But in the in more short term period, I intend to open three more i Kreil locations around this area within the next five years.
Lance Graulich27:30
so that's the plan three units or wait four units? Or four units total? Yeah, look at that. And that's what's so what is your designated your designated market area DMA? Is it? Where are you in Kansas?
Matt 27:44
And in Wichita, Kansas? So you know, Wichita itself is about 350,000. With the suburbs, it's close to half a million.
Lance Graulich27:53
Yeah. So real estate, we didn't discuss that. So they helped you find your location?
Matt 27:58
Yeah, they did. They have a partner that they work with that helped to, you know, provided the search, you know, made some recommendations, and then they helped us, you know, with, you know, getting that loi in place, and, and then ultimately negotiating the lease.
Lance Graulich28:17
And how is it determined these days with a brand like aI cryo? Who the customer bases? I mean, how many people you mentioned 350,000 or so, people in the area? So is it one eye cryo for 75,000? In population? How is that determined?
Matt 28:36
Yeah, so one, that's funny, you mention that, because about one to 75,000 is about the exact ratio that we use. But, you know, in terms of the, you know, what is the, you know, client look like, that's, that's what's really interesting about the service where I feel like it's, it really interested me in it is, is that it's, it's emerging, along with the other services that we have here. So, you know, I mentioned IV infusions being one of our other services, I mean, that that service itself is just blowing up everywhere at every city has, you know, IV drip services opening up left and right. You know, Cryotherapy is growing. We also have some body sculpting services that are on our cosmetics, you know, aesthetic side, we have infrared saunas, compression therapy, so, a little bit of everything that that kind of all the good stuff we do. So I mean, you know, when you think about it, you know, pain management is a huge, huge segment. Well, you know, when you talk about who's walking around with pain, well, almost everybody over 40 years old or some sort of pain, right? We we can provide a great natural alternative to helping people you know, minimize their pain or potentially completely eliminate it, you know, from a cryotherapy standpoint as well as compression and some of the other services we have are also great for both athletes as well as people who work out a lot you know, if you go go hit the gym and you have a You know, you have very sore muscles go visit Yeah, exactly go visit I cry, we're gonna we're gonna cut that recovery and time down significantly. Whether it is that you overdo it or maybe have a, you know, some sort of competition you go race a 5k Your legs are a little sore, tired. Yeah, we can help with that. So, you know, we've mentioned weight loss a little bit we have several services with with weight loss, but we really, you know, we cover everything from from scan to neuropathy, fibromyalgia, to so many different things that we can help people with that it's, it's when when somebody asked me, you know, Matt, Who's your ideal client, you know, I tell them, literally everybody, they might not be now, but at some point or another, we all have pain. So I mean, that really, you know, cats cast a pretty wide net there. But then when you start looking at all the other services that we can provide, you know, we really have something for everybody even, even, you know, things like helping get off nicotine or alcohol, and drugs, you know, we've got some IV infusions that really help out folks with that, you know, losing weight, I mean, just just such a wide variety of things that, that we can help anybody with.
Lance Graulich31:14
So what's the most popular IV drip that you have?
Matt 31:19
I would say probably our immunity booster, especially the last two, three months
Lance Graulich31:26
after the pandemic, of course, yeah, fine. Even
Matt 31:29
you know, as we get into wintertime, you know, some folks you know, most taking a flu shot, you know, it's, you know, just boost up my immunity or it's very popular people that are getting ready to take a vacation, they're gonna jump on an airplane, they're going to be in crowded spaces want to have that tighter, you know, immunity. So, so that's very, very popular one. We also have the Myers gold, which is just kind of the standard of kind of first nutraceutical IV, if you will. That's, that's just a general wellness. IV. It's also popular with folks who have hangovers. So, which we also have one specific IV specific to hangovers, but I'd say those are three three of our very popular ones. I have one that I get every you know, mentioned that I you know, run marathons and ultra marathons. We've got ones that really just help boost energy and stamina. So those are the ones that I use,
Lance Graulich32:25
so it sounds like you're plenty happy with your selection, your choice and choosing a franchise I cryo was that fair to say? Yeah, absolutely. Well, your story is very inspirational. I'm glad you're obviously recovered and feeling good and looking good. So ultra marathon running how how many miles is an ultra marathon? So a mara is 26.2 I know that
Matt 32:51
26.2 So on ultra would be a 50k or above so 50k is 31 miles. So they I mean, they they have Ultras that go all the way to 240 miles I'm training my longest to date is 100k so 62 miles but I'm I am I am signed up to do my first 100 mile er this October so we're doing a lot of cryotherapy between now and then as I trained for that.
Lance Graulich33:19
Well that is fantastic. You're an inspiration man my new friend so final thoughts final words of wisdom for those out there looking to get into business for themselves?
Matt 33:31
Look, just just be confident in yourself you know don't don't hesitate obviously do the research but you know, time time doesn't slow down for anybody. So you know if you're if you're thinking about it, there's probably a reason it's probably time to move on from that career that's been frustrating you and you know if you're thinking about you know, taking the plunge just start working on it today. I wish I would move Do you know sooner on on becoming self employed it but you know, fortunately for me, you know, I found found the right thing at the right time
Lance Graulich34:04
and I love it. And for those of you listening, guess what, you know, Matt found his own great, perfect business for him. But that's what I do as a franchise broker consultant. Just call me my services are free and Matt Magnuson. You're amazing. Let's stay in touch. And thank you so much for being here today.
Matt 34:23
I appreciate it. Lance. Thanks for having me on. Take care, man.
Lance Graulich34:25
My pleasure.