Is success in business feasible for everyone or is it only meant for a chosen few? That’s the kind of question that commonly plagues new entrants and prospective business owners. Even after gathering the courage to place their foot in the door, the same question haunts them as they face daunting challenges in the business world. Come to think of it, successful entrepreneurs often have something in common. But what exactly is it? Is it something embedded in their DNA? Is someone simply born to either succeed or fail in business? Let’s have Rebecca Monet shed a light on this intriguing question. Rebecca Monet is CEO and chief scientist of Zorakle Profiles. She has been in the franchise consulting and psychometric assessment business since 1993. Rebecca’s fascination for neuroscience and human performance as it relates to business success led her to inventing the meta-analysis methodology used in Zorakle tools. These tools have helped thousands of individuals desiring to own their own business find a right-fit franchise system. A business in which they have the highest likelihood of success and satisfaction. Bottom line is that business success isn’t a simple matter of nature, but is also dependent on an environment that allows entrepreneurs to thrive. YOU CAN be successful with the right franchise and all their resources at your disposal. But to what extent does nature contribute to success? What other factors affect business success? And how do Zorakle tools fit in the equation? There’s no better time than today to get those crucial information that will pave the way towards fulfilling your dreams of owning a business and succeeding in it! How do you begin to choose the brand that’s right for you? What’s the day-to-day of a franchisee like? What obstacles can you expect and how do you overcome them? Tune in to our Podcast to learn more about everything you WANT and NEED on franchising, investment, financing processes and options. This is Eye On Franchising, where we share our vision for your franchise future. https://www.facebook.com/lance.graulich https://ionfranchising.com/
Is success in business feasible for everyone or is it only meant for a chosen few?
That’s the kind of question that commonly plagues new entrants and prospective business owners. Even after gathering the courage to place their foot in the door, the same question haunts them as they face daunting challenges in the business world.
Come to think of it, successful entrepreneurs often have something in common. But what exactly is it? Is it something embedded in their DNA? Is someone simply born to either succeed or fail in business?
Let’s have Rebecca Monet shed a light on this intriguing question.
Rebecca Monet is CEO and chief scientist of Zorakle Profiles. She has been in the franchise consulting and psychometric assessment business since 1993.
Rebecca’s fascination for neuroscience and human performance as it relates to business success led her to inventing the meta-analysis methodology used in Zorakle tools. These tools have helped thousands of individuals desiring to own their own business find a right-fit franchise system. A business in which they have the highest likelihood of success and satisfaction.
Bottom line is that business success isn’t a simple matter of nature, but is also dependent on an environment that allows entrepreneurs to thrive. YOU CAN be successful with the right franchise and all their resources at your disposal.
But to what extent does nature contribute to success? What other factors affect business success? And how do Zorakle tools fit in the equation?
There’s no better time than today to get those crucial information that will pave the way towards fulfilling your dreams of owning a business and succeeding in it!
How do you begin to choose the brand that’s right for you? What’s the day-to-day of a franchisee like? What obstacles can you expect and how do you overcome them?
Tune in to our Podcast to learn more about everything you WANT and NEED on franchising, investment, financing processes and options.
This is Eye On Franchising, where we share our vision for your franchise future.
https://www.facebook.com/lance.graulich
[00:00:00] LANCE: Welcome to Eye on franchising. Are you looking for business opportunities? Well, you are in the right place. We represent over 650 franchises and business opportunities. We will help you find your perfect franchise for free. We even have a free assessment on our website that will help us determine what the best businesses for you based on your investment level mindset, skillset and life experiences this is Eye on franchising, where we share our vision for your franchise future. I'm your host, Lance Graulich each week, we will speak to fascinating folks from the world of franchising, franchise owners and founders, franchise, funders, and franchisees are you looking to find your perfect franchise or perhaps you are an independent business owner looking to grow and scale your business by setting up a franchise, either way, our team can help you. Eye on franchising where you will [00:01:00] learn the A to Z of franchising
[00:01:06] Hello, everyone. And welcome back to another fantastic episode of Eye on franchising. I have another special guest for you today. Now, normally when I do introductions, I sort of memorize franchise friends and what their backgrounds are today is a lot more scientific, which means it's certainly challenging for me. So what I'm going to be doing is looking down at my notes here as I introduced my next exciting guest. So she's fascinated with neuroscience and human performance, as it relates to business success. We're all about business success here. And she is the CEO and chief scientist of Zorakle profiles, which I use. You ever did my free assessment. She did it. She created it. She's the inventor. And, uh, she's been in franchise consulting and. The she's [00:02:00] been in the franchise consulting business and the psychometric assessment business since 1993. And she is in fact, the inventor of the meta analysis methodology used in the Zorakle spot on profiles and the spot on the eclipse reports. Okay. That's a mouthful now without further ado, my friend, Rebecca Monet, Rebecca. Welcome.
[00:02:25] REBECCA: Hey, Lance. I'm so, so excited to be here and having this conversation with you
[00:02:30] LANCE: well, this is going to be exciting. You know, I talked to franchise founders, I just talked to my first, uh, few franchisees. I have a franchise finance person or two or 10, that'll be coming on the show, but this, this is amazing because I have been on 65 or so podcasts so far, and your assessment is on my home page. [00:03:00] And it's, it's really something that I mention every single time I'm on a podcast and I've had tons of people do it and I tell people Go to my free assessment. It's on my website, Eye on franchising dot com, and it's going to help me understand your mindset, skillset, life experiences. So I can really understand what kind of franchise is great for you. And obviously everybody's different. So we're going to dive into all of that in the next. 30 45 minutes or so. So tell us about you, let's go with your backstory here. How did Rebecca become Rebecca and founder of this brand? And in fact, the scientist, did you get a stethoscope really early in life or, or, uh, what a test tube thing? I don't know.My brother is a doctor. I don't know anything about this.
[00:03:49] REBECCA: So actually I have been endlessly curious about human behavior, as long as I can remember. But I think it started [00:04:00] when I first moved to the us from Switzerland and I noticed people in America were very different than what I experienced. In Switzerland. So, you know, when you see people that are like yourself and think like you, you don't, you just don't think anything could be different. And all of a sudden I'm in a completely different world here in the U S and wondering how these people are making these decisions and acting and what I consider kind of bizarre ways. So I think that's what kind of spurned it. It was like how is it? This person came to this conclusion when I would come to this conclusion as with everybody, I know at least from my past, what was it that caused them to be different? So I think the curiosity has always been there, but it was really highlighted when I first came to the U S. And I saw others, my [00:05:00] age acting in very different ways than I would act. I don't know if you've ever encountered that, but it's, it's definitely an odd,
[00:05:07] LANCE: uh, absolutely. I mean, and in some cases, I mean, look, it's like, like with kids, I, you know, I just was with family over the weekend and I haven't seen my niece in years and she. Is wise beyond her years and we know, and other kids seem so immature and in the world of business, especially in this application, it it's, it's amazing how people are just so different. And it always starts with mindset. You know, people, some sometimes just scared out of their minds and other people are ready to go, but that could also be hazardous or dangerous if they're not. You know, doing the right thing.
[00:05:45] REBECCA: Yeah. You know, it is interesting because I went on to become a therapist and my clients, Lance we're all business owners, entrepreneurs. [00:06:00] You know, today we wouldn't call me a therapist. We would call me a coach. Right. That's kind of the new hip term, right? but back then in the late eighties, early nineties, I would have been considered a therapist and these entrepreneurs and these business owners would come to me and say, What is preventing me from being as successful as I know I can be what's going on between the, you know, in that gray matter between my ears, that is preventing me from taking that next step or making this next decision or, or growing the business the way they want. And so, like you said, a lot of it really is. Mindset and what's going on. What are, what our values are, how we're driven. Are there strategies that we use the belief systems that are congruent or inconsistent with what we want? And when we better understand that, then we can line that up with our aspirations, our goals, and their dreams that we have for the future. And Every [00:07:00] entrepreneur. Was different. Every business owner was different and the thing that triggered them or cause them to go to success was different. We are unique and who we are as business owners.
[00:07:14] LANCE: Yeah. I love it. You know, you just reminded me when you said belief systems. I had an old mentor, much wiser than me say, say a belief systems is a reason that our belief systems it's BS belief systems, because in a lot of cases, we have a lot of BS between our ears that we've learned, or somehow it's hitched on. It's like barnacles on a ship that have been added onto our bodies or our brains that prevent us from doing something good for ourselves in most cases or taking risks. Right
[00:07:47] REBECCA: And most of them are unconscious. Most of our belief systems are unconscious and they hold us where we are. It's it's, uh, the whole focus of a belief system is to protect our [00:08:00] identity, you know, to predict the way that we view ourselves. So we have these belief systems that have been created that says we are whatever, and many of them are based on. False information or a traumatic experience that may have happened where we're in a heightened, emotional state. And we make a crazy decision based on that. And it turns into neurologically. It turns into a belief system and here we are living out a belief system that started at age eight and we're 38. And we're wondering what, why our lives aren't working
[00:08:34] LANCE: 38. That would be nice. If I can go back that far. So you you brought up. I mean, I'm going to say this all, all day. Now that you brought up something important, everything you're saying is perfect. When. I talk a lot about nature versus nurture with entrepreneurs. Um, I had both of my grandfathers were entrepreneurs, so there was probably little chance I was going to end up working for [00:09:00] somebody anytime, you know, on a long-term basis, because I saw what both grandfathers did as entrepreneurs. And they were both very successful. So naturally that's what I did. So that is. You know, sort of the natural path that I took based on what I learned. You just mentioned something really very, very important on what sort of the environmental things, if you will, that people experience or things that happen to them. Um, so that's again where the nature versus nurture argument, speak to that a little bit, a little bit more, and then dive into how that assessment was of yours was created and how that helps people understand who they are better
[00:09:43] REBECCA: so this nature versus nurture argument has been going on for centuries, as you know, and it's also where a lot of psychographics come in, are we born a particular way? Did the stars line up? Did God [00:10:00] create us in a particular way?
[00:10:02] LANCE: And boy, that's everything these days, you know, what is your sexual orientation? What is this? What is it? We're staying in our lane today, talking about business success. Of course
[00:10:15] REBECCA: I liked the other things too
[00:10:17] LANCE: I took the fun right out of it.
[00:10:19] REBECCA: You did, you
[00:10:20] LANCE: making money is fun. Come on.
[00:10:24] REBECCA: It is fun. I kinda like it myself. Yes. So the, the born a particular way idea. There's some truth to that, that if we are born, you know, in a particular part of the world, or we're born of a certain generation or were born a certain gender or our height and our color eyes and our muscular structure. There's no doubt that that, uh, nature part of it does, to some extent, create our personality, uh, [00:11:00] how much is quite a debatable, there's all kinds of research, honestly, even on the shape of someone's muscles and how that affects us neurologically and how that affects our thinking processes. Not just how we move some of us more graceful, some of us more. But it does, to some extent affect us neurologically and any time we're affecting the neurology, we're affecting our thinking process, including our beliefs, et cetera. But I truly believe the nurture part of it has a whole lot more to do with someone's ultimately being successful. And business. The example you gave of yourself, I think is classic. You watched it in your family for many generations, entrepreneur after entrepreneur doing what was necessary to grow a business. You observed it. Did that end up on your [00:12:00] DNA? You know, we can, we can argue about that. But what we do know is you were impressionable and you observed how your parents and your grandparents and others grew their business to a hard work, through tough decisions to commitment, whatever it is, you observe that. So
[00:12:19] LANCE: I observed that were in the house an awful lot during the day
[00:12:23] REBECCA: I mean, yeah. You get away with anything then. Yeah. But when the, the nature argument, I think is slowly beginning to die, where the nurture argument is getting stronger and stronger, especially the more we learn about the brain. And we learn about belief systems and neurology, that there is a strong effect. Of near the environment we're raised in and the beliefs that we adopt by, by observation or by experience.
[00:12:53] LANCE: Right. So what traits, let's, let's just jump right to it, you know, for the folks listening, if somebody is looking at [00:13:00] a business opportunity, a franchise or otherwise, I mean, look, we have, we have all kinds. I have 700 plus opportunities and not just franchises and you know, what are the traits. What is your assessment helping with? I know it helps me with. What are the traits of a successful Fran or the attributes or traits you tell me of a successful franchisee?
[00:13:28] REBECCA: So I believe that it depends on the franchise system, that what is required of an individual to be successful in a fast casual food concept is going to be different than if I'm running a automotive. A concept or an elder care concept or childcare facility. So I think it's about fit, uh, what that franchise or brings to the table, the value package, uh, and then as [00:14:00] well as their skills and then what the franchisee is bringing to the table. So to me, it's first and foremost, always about fit. Does this individual fit within a particular franchise organization? You know, the example that we talked about kind of offline was the shoe example, right? So if I wear a size, whatever nine, and the business is a size 12, Um, and I choose to take that business on. It's not that, that shoe, I can't walk in it, but I sure as heck I'm not going to be able to run in it. I'm not going to be as successful if not shoe is not the right fit. So it's always about do I fit. Within that franchise organizations culture, do I fit where they are in terms of their evolution in their stage of growth? Do I fit in terms of my values being the same as that franchiseor, and then to a very, very small amount is my personality. With what it's required [00:15:00] to, to be in that business it's then, and only then that we can say, okay, now we got a good size shoe. Right? We got, uh, we got the right business. Then we can look at some of the attributes and the skills. Of that individual. And I have some strong beliefs about attributes that are kind of consistent for a franchisee to be successful. And one of my favorite, uh, Lance is this idea of delayed gratification. I see, again and again, that if. A Entrepreneur a franchisee, a business owner does not have the ability psychologically, financially, whatever to delay gratification, they will not be successful. You're an entrepreneur, you're a business owner. You need to be able to stay the course, have that grit, have that commitment, have that follow through knowing your results may be 18 months, 24 months, three [00:16:00] years, 10 years down the road. And it's, it's that ability to delay gratification. And of course I have all kinds of beliefs about that and how that's an issue. Many of us have today when the world is all about instant gratification,
[00:16:15] LANCE: you know, uh, franchising, it, it it's. Sort of simple math, you buy a franchise for $150,000. get your SBA loan. You know, there's a runway, there's a ramp up period, you know, is it six to eight months? You make your money back? Is it longer? And at some point, as you build cashflow, you know, all businesses, especially franchises are worth a multiple of their cashflow, right? So to your exact point, the longer you have it just like the stock market, just like the value of real estate. Assets grow and appreciate. So you have to have patience in order to grow a business effectively in the first place, but, you know, you mentioned again, so amazing points that I live with every day as I review the [00:17:00] Zorakle profiles and assessments to understand people better. I do ask additional questions and sort of redirect, I feel like an attorney sometimes like I play one on TV and, and, and sort of redirect a lot of things in the profile that. Some deeper questions, like, tell me more about this. Tell me more about, you know, your, your, you mentioned culture, for example, because at the end of the day, we did talk about the shoe example because I love silly analogies, but you know, you go to a shoe store, And you're going to see shoes that are 1999, all the way up to $300. Although my wife, I think found shoes even more expensive than that, but so the question is what fits what's comfortable? What looks right? What, you know, because there are people that call me all the time and say, oh, I want a restaurant. I don't know, I heard that's a good investment. And then they ended up buying a, a restoration brand because you know, investing in a [00:18:00] restoration brand because it's better for them because I've redirected to give them something that is going to give them the income they really need, or far. Beyond the income that they ever even expected for a much lower investment. So, um, I love this. I mean, I can talk about this all day, so keep going, give me more, so let's talk about, we talk, let's talk, let's flip this a little bit and let's talk about the franchisor. Um, you work with a lot of franchisors because, uh, and I knew this as being a franchiseor a franchisee, many times that the franchise doors would hand me this profile. It was never as good as yours. I don't know what they were using in those days, but, um, it, it, the goal of course, was to benchmark me and say, okay, Lance is a SU a successful franchisee. What's in his head. Or in his heart or somewhere else, why is he successful? And if he's successful, how do we find more [00:19:00] people like him to be a franchisee? So tell me about that part of your life doing this.
[00:19:06] REBECCA: So it's one of my favorite things to do to truly be able to quantify, to delineate. Exactly. Why certain franchisees within certain franchise organizations are knocking it out of the park. Right? So I always, I bring it down to the four tenants of franchising first and foremost. Is it a replicable model? Will it play in Peoria? Will it pay in play in Dallas? Most franchisors have done a brilliant job creating systems and processes and making sure it's replicable. Secondly, Is it a viable market are there enough individuals, businesses, consumers that need this product or service again, franchise owners do a brilliant job, doing some modeling to make sure there's enough business for that franchisee to be successful. And then the thirds, if it's a [00:20:00] location-based business, They're doing modeling and they're taking a look at, is it the right corner? Does it need to be in a strip center? Uh, is it a business that can be run from home? What zip codes is the best place for that franchise organization? And then Zorakle looks at the human element. It's like, Is it the right franchisee? Is this the right franchisee in the right business model and the right market on the right corner? Because you can have the perfect model, the perfect, you know, marketplace and have the wrong franchisee. That's just not a good fit for that organization. Doesn't mean he or she can't do a different business, but they're not a good fit for that organization. So that's what Zorakle does is we look deeply at the psychographic hundreds of markers of what about these successful franchisees is different than our average performers or low performers. What do they have in common? But also, how are they different and how can we screen [00:21:00] a prospective franchisee? So they look like the high performers, so they can have the highest likelihood of feeling comfortable in that organization, a good fit. Right. And that they have what it takes to be successful within that business.
[00:21:16] LANCE: Yeah. One of the obvious categories I say obvious, because it's something that I pay attention to all the time is. When I have somebody that does the assessment and we have our first conversation. On a rare occasion. It typically they know, but on a rare occasion they say, oh, I want something. You know, with sales focused to hurt a can make a lot of money. And then I look down at the assessment. I'm like, whoa, you have no sales ability. And according to this you don't even like sales. So, so I don't know that that's really a good fit. I had to tell somebody that, uh, not too long ago, very recently. And he was like, all right, what else, what else do you have? And I was like, oh, that was [00:22:00] easy. Um, but that's, that's my job as their advocate, their coach to their strategist, if you will, um, to, to help them with that. So, geez, you've been doing this. How many years now with this assessment specifically
[00:22:14] REBECCA: in the franchise space. 1993 That's a long time. What's 29 years. Yeah.
[00:22:21] LANCE: How has technology, the one thing I've noticed, I mean, obviously technology has helped you a lot because you could sort of run this algorithm. I mean, that's really what, it's what it is right?
[00:22:34] REBECCA: Yep. It's a different algorithm for each franchise system. Uh, and of course, when a franchisee is looking at a business, uh, letting us know which businesses are good for them, but yeah, the technology, the sciences have changed when I first started, um, I was doing just a values based. Assessment, right. Stanford research work. I called vows and I was doing a little bit of work around neuro-linguistic. So looking [00:23:00] at meta-programs, uh, and then as I learned more, we started to take a look at culture. We started to take a look at an aptitude tasks that take a look at skills. And science keeps evolving. Technology keeps evolving today. We're looking at emotional and social intelligence. We're looking at somebody's ability to concentrate and focus. So we're looking at markers that we haven't had an opportunity to look at. We had no way of measuring, you know, 15, 20, 30 years ago, 30 years ago, shoot a franchise consultant would fax an assessment to someone, they would fax it back to you. You would hand score it by putting a transparency over it, which would tell you what the answers kind of meant. And then you would spend some time with that prospective franchisee, that future business owner today, it's also a software, right?[00:24:00]
[00:24:00] LANCE: So, let me ask, uh, one of my favorite questions. Can anyone be successful in business?
[00:24:06] REBECCA: I think so. I believe anyone can be successful in business, but the key is fit, which is why, what you offer Lance is in valuable. I mean, if a person didn't have you coming alongside, they would pick, you know, here's the business. I like animals and they go into an animal business or whatever. So it's all about the right business for that individual. That is a good fit. And leverages at individual's hard skills as well as soft skills. So it's a kind of a combination of compatibility plus competency, but yes, I believe anyone can be successful in the right business.
[00:24:49] LANCE: Great. Now I think I know the answer to this based on your previous answers, but again, it's talked about a lot on my podcast. If somebody has no experience [00:25:00] in blank, can they be successful? And I typically say, well, that's why franchising was built. The idea is that you have systems and you have, uh, procedures and you have mentors and training and marketing to do all this. So in, in your world, Your goal. Of course it goes back to fit. And I know that's what the assessment does. I mean, tell me more about how you have determined and how did you go about testing this to know it works.
[00:25:35] REBECCA: So I you're absolutely right. I, it doesn't matter if you have a sales background, you've been a director of marketing. You're a neurosurgeon you can go into, into,
[00:25:47] LANCE: I had an anesthesiologist recently,
[00:25:49] REBECCA: did you? And What did he choose?
[00:25:52] LANCE: Well, he, well, that's a whole mindset thing. He was always very successful, but his wife always told him he [00:26:00] couldn't be his own boss. He had worked for hospitals all his years. So he, uh, he came through a, uh, a hot referral through a friend of mine. And, uh, he he's still debating, but you know, again, mine. You know, he's, doesn't really, he wants to do it, but he doesn't necessarily have the support behind them as silly as that sounds.
[00:26:22] REBECCA: And that brings up a whole nother topic. I call it emotional social, relational, and financial risk factors. So not only does he have a belief system that was. Embedded in him by someone, he loves someone, he appreciates the, her feedback, and somehow he's taking it on as, as a belief system that's accurate. It may not be accurate, but he's believing it to be right. It could be based on one person's opinion, not a professional in this case. And so we got a belief system that's in-congruent inconsistent. And we have emotional social, relational, financial risk factors at stake here, the [00:27:00] relationship risk. Am I going to risk? Uh, what my wife believes about me? Am I willing to test that, uh, and jeopardize that relationship to go in a business. So he's, he's fighting on two fronts. He's fighting a belief system that may not be accurate. And then he also has a relationship factor that he wants to make sure he can protect. And if those two things can be protected, then he likely will go into, into business. So it is mindset. It is overcoming these limiting beliefs that we have, and also looking at the risk saying, is it worth it to jeopardize my relationship with someone? And possibly prove her wrong or prove him wrong. I always do that cause I kind of hurts our relationships.
[00:27:50] LANCE: Yeah. And, and look, I, I, I'm a trainer for a large franchise organization, the largest Fran serve, as you probably know. And, uh, with Fran [00:28:00] serve when I'm training new consultant, I always sort of warn them, you know, it's always better to be prepared, like good boy scout, girl scout. And that after you have a first conversation with somebody, even though they're really excited, what's the first thing to do when they got off the phone with you?
[00:28:16] REBECCA: Oh yeah. They're talking to others. Like. their friends or spouses. Yeah. And then they're giving opinions. There may not be based on facts right?
[00:28:27] LANCE: No And, and you know what, you know what comes out, right? What are you nuts?
[00:28:31] REBECCA: what are you thinking?
[00:28:33] LANCE: You don't have any money. You don't have any experience. You've never been your own boss.
[00:28:40] REBECCA: They're trying to protect us. Right. They're doing it out of love is what they're doing. They're trying to protect us in, in on the assessment. We actually have something called internal versus external where some of us process information and know when something is right for us through an external mode, by asking [00:29:00] our friends, talking to an attorney, talking to CPA, seeing spreadsheets, but it's an external way. And some of us are internal. We know by just a gut feel, we know what's right. Based on some other markers we have inside our hearts and our heads. But if someone's an external sorter, as what I call them, like what you're talking about here, you, if they're talking to someone that they love and they respect like a spouse or a father-in-law or CPA or whatever, And that person says, I don't think this is a good idea. Even if they have zero clue about business, zero clue about franchising. Oftentimes we will put more weight in their opinion, then we will. And what we know inside is right for us or the opinion of an advisor who's been doing this and has had great success at it. And it's an unfortunate, that's an unfortunate thing, but I see it frequently.
[00:29:57] LANCE: It ha it happens all too often. And I hate [00:30:00] when people have their dreams directly. Um, because I could recognize people of course have been doing this a long time. I've owned a lot of brands myself. I know when people can do it, I just helped a young couple. Um, and another young gentleman that was just 28, he was ready. This guy was chomping at the bit ready to go and, you know, gotta let it go. Let people run with their dreams here, you know? Um, let's, let's talk about comfort zone. You know what? I see the assessment, uh, I had a gentleman not too long ago, under comfort zone. It said large. Comfort zone!
[00:30:40] REBECCA: So the key with the comfort zone is the bigger, the comfort zone. The longer it takes for us to change our lives, a comfort zone affects every area of our lives. From how much weight we allow ourselves to get uh, overweight, right? For some of us it's [00:31:00] five pounds for some of us as a hundred pounds. That's a comfort zone. Comfort zone also affects the amount of work we're willing to do. Some of us is 20 hours a week. Others it's 80 or, and others. It's just whatever it takes to get the job done. And there's a comfort zone around financial. Some of us very capable, uh, psychologically of risk others, not so capable of risk so the comfort zone effects every area of our lives, but I can tell you the larger, the comfort zone, the harder it is for us to feel pleasure, or for us to feel pain and without pain moving us in a particular direction or pleasure, you know, basically beckoning us to come that direction. If we can't feel pleasure and we can't feel pain because we're in a comfort zone, we're not likely going to change our lives, including buying a business, which is unfortunate it's really unfortuate unfortunate.
[00:31:56] LANCE: You know, I had a gentleman the opposite that had a, had a [00:32:00] very, very small comfort zone. He had been a corporate executive. What we like to call corporate refugees, even though he hadn't left his corporate job, he was, he was, he was already on that island preparing for, to set sail to a new destination. And he told me, he goes, I know within five years, I'm not going to have a job. Everything is being shipped overseas. And I've been doing this a long time and he had great skills and I found him a franchise very quickly. And this was several years ago and I still check in with him and he refers me quite a few people. And he's, he's very happy on his own. Very, very happy,
[00:32:38] REBECCA: Yay, good decision.
[00:32:40] LANCE: But we get to, we, we know just like you do by now. It's, it becomes pretty easy to identify. Who's really ready and really who should be ready, but they're still panicked and having all kinds of internal, as you say, internal, external issues. And we can't go through every [00:33:00] facet of this wonderful assessment. You can certainly go to my website and try it out for free at Eye on franchising dot com. I did want to ask Rebecca before we, uh, as we get towards the end of this right now. What advice a lot of first-time entrepreneurs. I mean, I work with first-time entrepreneurs, uh, as you have, as well as serial entrepreneurs, the serial entrepreneurs at least have filtered through, uh, what they think they want doesn't mean they know what they want, but because, but they've had certainly a fair amount of experiences. Um, but what advice really for first-time entrepreneurs in summary that you can do. Because we don't want anybody to give up on their dreams. That's for sure
[00:33:43] REBECCA: no, no, we definitely do so. It's, it's interesting. As I pointed out, I truly do believe all of us can be business owners. Um, but I think the thing that motivates the serial [00:34:00] entrepreneur, the guy or gal to take that risk is they see it as. A a game. They see it as some strategy. They actually get joy out of the creating of their future, right. Where they want total control. And they see life as a chess game in many ways. So I think. Uh, you know, each of us are driven or motivated in a, in a different way, but the w the ones that I see that go from building one business and being successful on going on to the next business is there is it's a game. It's something they truly love playing and love getting better at, with each business that they either start or they buy it's. It's a, it's a game to them and they truly get joy and pleasure from it.
[00:34:52] LANCE: Yeah. Now I have to redirect. That was such a great answer. I tell people, there's a lot of people that come to me and [00:35:00] say, I have this idea for a business. What should I do? And I've created my own concept and concepts and been successful with them over the years as well besides the franchise world. And I tell everybody, if you have an idea that you think needs to be born by all means do it. But most people, by the time they start flushing it out, they realize. Hmm, maybe it doesn't really need to be born. Maybe, maybe I didn't realize there's a lot more competition. Maybe I didn't realize what it was going to take. Maybe I didn't realize whatever. And that's the idea of a business plan. At some point it hits you in the face. Maybe this isn't a great idea. So that's where franchising certainly comes in and, and where the average person, this is why we say that anybody can do this because as long as you're matched up With the re we have all the tools thanks to you now. Um, but we, you know, we match [00:36:00] up people to what is going to play to their strong suits were and where they're going to be comfortable and where are they going to be happy? And at the end of the day, some people today, as you know, Rebecca, I talked to a lot of people they're like, I just want to make money. I've worked too hard in my life and I followed my passion and that didn't exactly work and I didn't make any money. And how can you be happy when you're not making any money? So tell me just where I can go to make money. I prefer not to work nights. I prefer not to make weekend to work weekends. I said, look, I got a, I have a brand for everybody. So what do you, what do you say to all of that and how you can.
[00:36:41] REBECCA: I think not everyone is an idea person. I think we're all gifted and talented differently. Um, so some of us are those true wild, crazy entrepreneurs that will come up with an idea and do whatever it takes to invent, create fund, grow, [00:37:00] uh, something the other 95% of us. Are the support material to that. Then we can only have one, you know, key player here. Right. So franchising is perfect for that, where maybe what you're good at is marketing and sales or managing a team or. Um, you know, taking care of the customer, maybe you're great at replicating and scaling, which is great. If you're going to go into franchising ideas already been invented, it's already been proven. Now you just scale it, you grow it, you build yourself an empire. So I don't think all of us are wired the same way. Um, and I think we need to be okay with that. I think there has been, especially in the us, there has been incredible emphasis on entrepreneurship, entrepreneurship, entrepreneurship. That's how franchising is. Right. Entrepreneurship means you invent it, you [00:38:00] create it, you put everything at stake to make that thing happen. Franchising is where you have someone coming alongside. That's done the R and D that's done the research. That's done taking the risk. Let's put the systems and processes and place. So you can then take it and grow your own local business and scale it if you want,
[00:38:21] LANCE: Franchising is all about modeling success
[00:38:24] REBECCA: exactly.
[00:38:25] LANCE: Yeah. And, and it's, uh, You're in business for yourself and not by yourself. I say that often, I don't know who invented that expression, but it's absolutely true. But your assessment also helps because the one key, the one type of individual that doesn't fit in a franchise system is someone that wants too much control because at the end of the day, Everybody knows. McDonald's so I use it often as an example, you know, if you want to have green uniforms and serve hotdogs, [00:39:00] you cannot be a McDonald's franchisee. However good. You think you are, that's not gonna happen. You have to trust the process. You have to follow the system. So.
[00:39:09] REBECCA: And, and the assessment helps us determine that, right? Is it, are you an individual that's so innovative. So out of the box, thinking that you enjoy creating, then you're probably not wired to be a franchisee on the other. On the other hand, are you wired to be a single unit multiunit regional developer? If so, What organization is going to be a good fit. What's the culture of the organization you're going to fit in. What's the stage of growth that you need to be. And do you want to have influence on the direction that franchise or bows, or do you simply want to embrace something and take it to the next level? So it's that kind of, self-reflection getting to know yourself that the assessment helps with. You help the others with, to get to know who they are so they can find the [00:40:00] right system for them. If you're a wild, crazy entrepreneur, you know, like you were in the past and I am, then you may not be a great franchisee, but 95% of us are.
[00:40:12] LANCE: Clarity is currency. And I love to get people really crystal clear on what they actually want. And I, people come to me and start rattling off categories of what they've looked at. I heard home care is hot. Well, it is. And I, I heard the restaurant businesses great to grow and scale. Well, it can be for the right individual, but at the end of the day, what, what is your, what let's determine the, how afterwards? And which category, but what is your, what, what do you have? What's your investment level? What's your desire? You, you know, you don't want to work nights and weekends, you, you know, you want this, that this is your investment level. We will find you your perfect franchise. So what, give me your final thoughts on everything relating to this [00:41:00] today. If someone's a potential. New business owner or existing and is looking to do more things. You know, what, what, what is your advice to them with all of your experience?
[00:41:10] REBECCA: My advice is know thyself, you know, know thyself. That is the beginning of the rest of your story. You can write your story if you know the character that you play within that story.
[00:41:23] So know who you are, what your, what is and what your values are. And what your skills are and what your desires are, know yourself, and then get some help finding a business that reflects that, that mirrors, that, that allows you to fully express who you are. Anything short of that is short-circuiting who you are. I want you to fully and completely express your God given talents and the way that you are wired. Everything that you bring to the table. The [00:42:00] last thing you want is a business where you're uncomfortable and you're not able to do that. So know thyself, find a Lance to help you to look at these
[00:42:10] LANCE: . I am your Lance
[00:42:12] REBECCA: I am your Lance
[00:42:14] LANCE: well, Rebecca, you've been amazing. Thank you so much for coming on. Uh, I would imagine we'd have to have a part two because we could do this for another hour
[00:42:24] REBECCA: any time Lance
[00:42:26] LANCE: you have a wonderful day. We'll talk soon.
[00:42:28] REBECCA: Thank you
[00:42:29] LANCE: Bye everyone. Thanks for listening.
[00:42:32] Thank you very much for listening today, please like follow and subscribe so you don't miss anything here at Eye on franchising visit our website. Eye on franchising.com E Y E O N. franchising.com and complete our free assessments so we can assist with. Finding your perfect franchise this is Lance Graulich until next time.