At the International Franchise Association, I sat down with fractional CMO Chantel Soumis to talk about what’s really working in franchise marketing today. We cover how AI is changing digital marketing, why trust matters more than ever, and why brands can’t rely too heavily on automation. Chantel explains why personal branding, local community marketing, better targeting, and strong operations are still the biggest drivers of results. We also discuss common marketing mistakes franchisors make, how to audit vendors properly, and why franchisees need to feel heard, seen, and supported.
At the International Franchise Association, I sat down with fractional CMO Chantel Soumis to talk about what’s really working in franchise marketing today.
We cover how AI is changing digital marketing, why trust matters more than ever, and why brands can’t rely too heavily on automation. Chantel explains why personal branding, local community marketing, better targeting, and strong operations are still the biggest drivers of results.
We also discuss common marketing mistakes franchisors make, how to audit vendors properly, and why franchisees need to feel heard, seen, and supported.