Today on Eye on Franchising we welcomed a 20 years experienced and successful franchise sales development professional in Michael Hutchins. Michael runs a business called One Hour Heating and Air and for decades, One Hour Heating & Air Conditioning has been providing quality and reliable HVAC services to homeowners across the country. Their main priority is to provide every one customer with honest work and an excellent experience. They adhere to a strict code of ethics, always offer a high level of service, treat customers with honesty and respect, and offer fair prices upfront. Their experienced and skilled technicians design, install, service, and repair HVAC systems and parts in strict accordance with the highest industry standards across the United States. Real Estate and home ownership continues to grow across the country and during the pandemic we saw what businesses were essential. Keeping businesses and homes warm when needed and cool when needed shows that a business like One Hour Heating and Air Conditioning is one of those recession proof businesses. This organization works diversely with marketing efforts and links strategies to help grow the franchise community. The other guest on today's episode is Chad Harrison who is also an expert in franchise development and he talked about the business working process and he mentioned the points of how they work with each client and what important points they look into. • Knowing the area of interest • Qualified discussion about their passion • Standard details to analyze the further process • Investment range For those people interested in being a One Hour Heating and Air franchisee Michael has them go through a five week process and it's designed to provide them with all the information they need to make an informed and educated decision. And just as important during that time Michael is evaluating them, people are taking their savings out of the bank where it's safe, and they're going to invest it into the one hour concept so it is so important to be set up for success on everyone's side. A good franchisee needs to be someone that is willing to follow the system, one hours case it's been replicated successfully, hundreds of times across the country. Also key with one hour is that this is about building a team. Michael and Chad are passionate individuals that highlight the importance of franchise development and the choice of the right brand that fits the right person. If you want to be a part of their business or if you need help finding the one that is right for you contact me today and learn more. Listen in to today's episode to get to know more about franchising, One Hour Heating and Air, and the Authority Brands Family. This is Eye On Franchising, where we share our vision for your franchise's future. https://www.facebook.com/lance.graulich https://ionfranchising.com/ https://eyeonfranchising.com
Today on Eye on Franchising we welcomed a 20 years experienced and successful franchise sales development professional in Michael Hutchins.
Michael runs a business called One Hour Heating and Air and for decades, One Hour Heating & Air Conditioning has been providing quality and reliable HVAC services to homeowners across the country. Their main priority is to provide every one customer with honest work and an excellent experience. They adhere to a strict code of ethics, always offer a high level of service, treat customers with honesty and respect, and offer fair prices upfront. Their experienced and skilled technicians design, install, service, and repair HVAC systems and parts in strict accordance with the highest industry standards across the United States.
Real Estate and home ownership continues to grow across the country and during the pandemic we saw what businesses were essential. Keeping businesses and homes warm when needed and cool when needed shows that a business like One Hour Heating and Air Conditioning is one of those recession proof businesses.
This organization works diversely with marketing efforts and links strategies to help grow the franchise community. The other guest on today's episode is Chad Harrison who is also an expert in franchise development and he talked about the business working process and he mentioned the points of how they work with each client and what important points they look into.
• Knowing the area of interest
• Qualified discussion about their passion
• Standard details to analyze the further process
• Investment range
For those people interested in being a One Hour Heating and Air franchisee Michael has them go through a five week process and it's designed to provide them with all the information they need to make an informed and educated decision. And just as important during that time Michael is evaluating them, people are taking their savings out of the bank where it's safe, and they're going to invest it into the one hour concept so it is so important to be set up for success on everyone's side. A good franchisee needs to be someone that is willing to follow the system, one hours case it's been replicated successfully, hundreds of times across the country. Also key with one hour is that this is about building a team. Michael and Chad are passionate individuals that highlight the importance of franchise development and the choice of the right brand that fits the right person.
If you want to be a part of their business or if you need help finding the one that is right for you contact me today and learn more.
Listen in to today's episode to get to know more about franchising, One Hour Heating and Air, and the Authority Brands Family.
This is Eye On Franchising, where we share our vision for your franchise's future.
https://www.facebook.com/lance.graulich
SUMMARY KEYWORDS
franchisees, franchise, owners, people, brand, veterans, hour, chad, michael, marketing, hvac, business, hvac company, service, territory, heating, team, air conditioning, process, happy
SPEAKERS
Michael, Lance Graulich, Chad
Lance Graulich 00:00
Hello, everyone, and welcome back to another great episode of eye on franchising. I'm your host, Lance Graulich. So today, today, today's a great one home services. Franchise brands are a hot, super hot. And boy, these guys, I don't know what I could say about these guys, but they're in the business of cooling things down. And that's what they do for a living. So I'm not going to tell you about what that is just yet. So I'll give you a little teaser introduction. Entrepreneurship obviously feels their passion, they do franchise development for a living. They take folks from being a potential candidate, basically trying to understand which brands might fit them best. And they take these candidates and hopefully make them future business owners. And we'll talk about the brand today. That is like I said, super, super hot. And their business is these guys are super, super cool. And the business is One Hour Heating and Air Conditioning. Welcome to the show, Chad and Michael.
Chad 00:59
Thank you, Lance.
Lance Graulich 01:02
You're welcome, gentlemen. All right. Chad Harrison, you're up first, give us your history. Have a heck did you get into franchising? We know nobody, you know, nobody was waking up years ago thinking I'm gonna get into franchise because nobody really even knew what that was probably back then. So how did you get into chad?
Chad 01:21
That's a great question and some other background of yourself 20 years restaurant business, restaurant management, and then the sales, you know, combination to sales. And then, you know, with a move within the last two years, I was looking around and something new and coming across franchise and as we've discussed in the past, you know, my you know, what someone looks at at the beginning of a franchise career. I have little knowledge and it for sure. And so now linked up with Mr. Mr. Hutchins, Michael Hutchins here and learning from him and excited. It's a big world for sure.
Lance Graulich 01:58
Awesome. Awesome. Well, that's, that's wonderful. So Mr. Michael Hutchins, tell us about you. How'd you get into franchising? You weren't born into this right.
Michael 02:07
I was not born into franchising. But now time goes quick. I'm a 20 plus year veteran, executive level franchise professional, but I got into it really, by accident, I was out playing golf and ran into one of my customers from when I lived in New Jersey, I was out in Arizona now at the time, and we crossed paths. And he was in charge of franchise sales for a hotel company. And he's a very good salesman. So after about a year of, you know, wanting me to join his team, I decided to give it a try and never looked back. I love working with entrepreneurs. It's exciting, rewarding in a lot of different ways. And, you know, I've been an individual producer, someone who's led, you know, develop successful teams, I've been in a variety of industries. And now I've got a great home with authority brands and I manage the growth of the one our heating and air brand across the United States.
Lance Graulich 03:13
Yeah, so talk about talk about authority brands a little bit. They're the they own, one, our heating and air and they also in some other brands as well, they've, they love franchising, obviously.
Michael 03:26
Yes, authority brands, I mean, they started, it's a relatively new company, they started with one brand several years back. Now we're up to 12. We added just a few just this year, but they're all in the home services. And really, you know, I have franchisees in one hour that also have America's swimming pool, they have Ben Franklin Plumbing, Mr. Sparky electric. But you know, there's so many synergies because we want to own the home, inside and out. And so our franchisees can also in addition to adding additional territory with a single brand, they're able to layer on additional authority brand concepts, and service additional needs from the same customer. And so, you know, we're continuing to grow, we have, you know, we share marketing efforts, and, and it's really been a great ride.
Lance Graulich 04:22
That's awesome. So, you know, even during the pandemic, everybody got to really understand what a essential business is and now as we get to the, let's say, recession segment of our program, if you will, and I don't mean that in a positive way, but the reality is big correction or economy and, you know, for obvious reasons, we have some pretty darn high inflation. And I talked to people as you know, as a franchise broker every day, and when people start panicking, oh my gosh, Lance, I don't know if I want that type of business. There's a recession coming, what do I do and I Smile like this and simply say, no worries, we can switch to recession proof businesses, Allah one our heating and air conditioning, because it doesn't matter what's going on, you know, in the economy if if you you know, you need air conditioning, you know, and your ventilation system working effectively all the time. Is that Is that a fair assessment?
Michael 05:24
Yes, sir. I mean, these last few years have, you know, unfortunately impacted, you know, other great concepts in a negative way, one hour being an essential service, you know, our owners, we've been up 30%, year over year, last several years in a row. As well, as you know, some of our other trade brands, Mr. Sparky, Ben Franklin, and they've, you know, they've weathered the storm, not only weathered it, but you know, have really kind of thrived in that environment, people are spending more time at home, you know, they have more time to dedicate to, you know, home projects, whatever it may be, but what you alluded to is absolutely correct. No matter what their home is their sanctuary, they're not going to go without key in the winter, air conditioning in the summer, they're going to maintain that and our business has has, has grown.
Lance Graulich 06:16
Yeah, and I tell people that all the time, they need to understand the difference, because people get scared for the strangest, you know, reasons. I mean, a recession is a reason to get scared. But it's really get yourself some information on how to bypass I mean, there's a lot of people like Mark Cuban was one of the first people during the pandemic that said, you know, adversity during, you know, during times of adversity, there's opportunity. And I happen to know in the world of franchising, franchising typically does really well through recessionary periods. So, happy to talk to you guys, both being experts in franchise development in One Hour Heating and Air Conditioning, why don't you guys, Chad, start talking about how our process works. You know, with one hour I bring a candidate to you, somebody listening, reaches out to me and says, Lance, this guy sounds pretty cool. And it sounds like I mean, literally cool. It sounds like a great opportunity. How does this process work? So walk us through the process, Chad?
Chad 07:18
Yeah, absolutely. So receive a little bit information from yourself on the client, and I would begin that discussion and confirming first the territory, then their interest is available, and then connecting with, you know, kind of a qualified discussion at first, you know, just some standard details, investment range, and so forth. And then, from my end, get him scheduled with Michael. And then Michael will begin his introduction to the brand
Lance Graulich 07:50
interrogation, you mean, oh, introduction, I'm sorry. But but you know, what, Chad? And this question is for both of you guys, how do you know I mean, you talk to a lot of people and you guys know this, I tell people all the time, that anybody can be an entrepreneur at any one point, depending on whose statistics you listen to 65% of America wants to be their own boss, they just don't know how to do it. So I always say, you get have to find the right brand that fits your investment and your lifestyle and everything else. But assuming all that, I mean, how do you know when somebody is right for your brand, or for that matter wrong for your brand?
08:33
Sure, well, after Chad, you know, has his initial discussions, you know, I take people through really a five week process and it's designed to provide them with all the information they need to make an informed and educated decision. But also during that time, you know, I'm evaluating them, people are taking their savings out of the bank where it's safe, and they're going to invest it into you know, they're entrusting me and investing into the one hour concept so I want people to be set up for success. I mean, this is a relatively simple business model but there's some key things you know, there's sometimes there's a difference between the entrepreneur and a good franchisee I mean, someone needs to be willing to follow the system one hours case it's been replicated successfully, hundreds of times across the country. Also key with one hour is that this is about building a team. You can start off with you know, as little as two vehicles in a single territory budget added another one, obviously seeing more customers each day driving additional revenue, so someone has to be understand that but this is about team building and you need to recruit and then retain the staff that you have. So if someone has a communication, maybe skills that I don't know that are appropriate for this that could hold them back, you know, I may point them in another direction. If someone does not want to be in the office, you know this, I have successful owners that are managing the manager. But you know, we need to address that upfront, you can't set this business up and then have it operate, you know, without management, someone has to be the face of the company. So that's going to be you know, they, they may be a great client for another concept, but someone has to be there having team meetings, being the face of the company. So just kind of evaluating all those things, you know, is going to help me determine if this is going to be the proper fit for an individual and you know, the process is simple. I'll start with a webinar on give them deeper insight into the benefits and resources associated with the brand. I will have them make validation calls, I want them to speak with owners and get their perspective on what a day in a life is of a one hour owner. Invite them to a meet your team day so they can see the power behind the brand. You know, the people that are going to assist them through the onboarding process, and then on an ongoing basis to, you know, to really make sure that they're on track to meet and exceed the established goals for the business and go through that entire process. It typically takes me you know, six weeks from the time you know, Chad introduces them to me to go through the steps ensure that they have all the information that they need. They execute the agreements. And then with one hour, not only is there a high return on investment, but it's a relatively short ramp up period 120 Day onboarding process, which I call short start, everything is taken care of initial owners training, vehicles ordered wrap, etc. software installed and so on. So that effectively after this 120 days, they are out servicing customers within their respective territory. So we go through that we have a lot of momentum, they enter initial training with that momentum and carried on to opening their doors and getting their trucks out there servicing the community.
Lance Graulich 12:08
Love it, love it. Chad, any pieces to add to that.
Chad 12:12
I'd definitely like what Michael said, you know, is, you know, initially coming in to be able to follow that system. You know, it is that system that has made the franchise successful and someone you know, willing to do so is definitely a big factor that you know, Michael and I have talked about and and I've learned from him.
Lance Graulich 12:30
Yeah, you know, I remember a guy that I had a fitness brand I there was a CPA, he owned a bunch of real estate. And he wanted a fitness concept for one of his shopping centers. This guy was such an ass, and the fitness brand the first time the VP who I'm friends with called me and said, man, he was like obnoxious. And he was late to the call, he didn't seem to care. And then I said, Well, let's give him one more shot. He is obnoxious, he's not my favorite person, but maybe he was having a bad day, I'm not sure. Let's give him one more shot and have to the second time we're like, this guy is not gonna work. He's, he's done. So I would imagine culture, you're thinking in terms of your culture, you know, a bunch of your franchisees get together at your annual convention, you want everybody to get along? Right? Isn't that? Isn't that part of the process?
Michael 13:22
Oh, absolutely. I mean, that's one of the biggest benefits, you know, of the one our system, we have a great tight knit group of individuals, they all have their own protected territories, we all share best practices openly. And you know, what you had just mentioned, we were out in Las Vegas in February, several days, every owner from across the country out there training, sharing best practices, I host a town hall meeting every month, same thing on a smaller scale, and then our owners get together, you know, one on one in person virtually all the time. And the culture, you know, is not just with owners, but with you know, the entire staff. So, if someone is going to be a distraction, you know, maybe you know, requiring more than their fair share time from the operations team because the role was going left when the one hour GPS system is telling them to go right you know, they're gonna they're gonna lose time and they're gonna lose money and you know, ultimately you know, Franchisee Satisfaction is tied to more than just making money I mean, setting the proper expectations what a day in the life is and so, you know, we are careful about who we you know, let in we're selected we go through this process, it's not just who can afford the write the check but absolutely, being able to you know, become you know, an embrace the culture is extremely important. Thank you for bringing that up.
Lance Graulich 14:48
Yeah, I always tell people I coach people, you know, when they say things to me, like, I don't know if a franchise is right for me because I don't know if I can handle being told What to do? And I said, Well, look, you either have an original idea that you need to be born and create your own brand. Or you need to save yourself a lot of time and money by going with a successful brand. And what you laid out, Michael, is the natural progression or order of things, including validation, people have an opportunity to go into something like One Hour Heating and Air Conditioning with their eyes wide open to determine this is something I see myself being able to do or not. I mean, it's it's pretty basic. Right? And that in that respect,
Michael 15:33
yes, sir.
Lance Graulich 15:34
Yeah. So tell me about when you guys both think of, let's say, your top 10% of high performing franchisees or top 20%? If you think about who those people are the most successful? I would imagine almost all of them, or maybe all of them had no air conditioning, refrigeration or no air conditioning, heating, you know, HVAC experience. And, you know, they probably came from all walks of life. What are some of the previous career that some of these people were in, especially the most successful beep
Michael 16:10
Sure,and I'm glad that you brought that up, because a lot of people potential franchisees assume that you need to have a background in HVAC in order for this to be something that they would be able to be successful on. And it's absolutely not the case, well, over 75% of the people that I work with are outside the HVAC industry, they like that. It's an essential service, which we talked about the high return on investment, though, the relatively short ramp up period. And they get into it, you know, for that, and a variety of other reasons. I mean, I have a NASCAR pilot, someone who was in med school engineers, attorneys, people with a tech background, that are the CEO of their HVAC company, and even the contractors, and I do work with some independent contractors who have hit a wall, 1 million, 2 million, whatever it may be. And by having access to the same benefits and resources, as our entrepreneurs, they're able to grow their business, we're able to get them out of the truck and focused on working on their business. So again, this is a relatively simple, it's about following the system and building a team. And it's a great vehicle for someone and this business is extremely scalable. There's a variety of ways to grow. You know, later when we talk about the item 19 I'll share some of our numbers.
Lance Graulich 17:40
Sure. So, you know, I would imagine sometimes Chad, especially as you're fielding first calls, there are quite a few people that are like, Man, this wasn't really my first choice because Home Service brands, so many of them, it has nothing to do with one hour in particular, are not a sexy business. And somehow some people think they leave their corporate job or non corporate job wherever they came from, from before they became a franchisee. And then they have this fantasy of some world where there's no hard work and it's just a sexy business and some beautiful woman is now feeding me grapes. So apparently that's not it right, Chad?
18:27
Yeah, well, and we and the HVAC side, we've got a solid company and essential service. And you know, when you think of trades, like you said, you don't necessarily think of that, you know, maybe that nessa that sexy business. But it it it brings in this and as Michael will talk eventually about it brings in the strong numbers. Again, essential service and to your point before about, you know, who's interested in the business, you know, what kind of backgrounds they have, and I've talked with on a number of different backgrounds, individuals that are in their house and are getting HVAC Service, and then realize, you know, the potential in the business when they see you know, what, what the HVAC service is offering them price wise and so forth. And but yeah, they begin to see, you know, again, as you said, it is not, you know, one of the most attractive business but it's solid,
Lance Graulich 19:15
you know, it just reminded me Chad as you were talking, Mr. Wonderful, who's pretty famous on Shark Tank is pretty famous for saying money is sexy. And let's show me the money. Michael, let's talk about the item 19 So for those playing along at home Fran. Every franchise brand needs to produce a Franchise Disclosure Document I should say their attorneys do and it's a Franchise Disclosure Document as 23 items. Item number 19. Is the earnings claim or the financial representations and one our heating and air has a spectacular one. So Michael, share with us some numbers that are disclosed within that document.
Michael 20:00
Sure, thank you, Lance. So one hour, I mean, we are the market leader, we are the number one residential HVAC company in the country franchising almost 20 years and currently have 375 locations across the country. Last year, our number one location did just over $22 million in revenue.
Lance Graulich 20:23
22 million dollar?
Michael 20:24
And what is $22 million servicing, you know, homeowners, you know, heating and air conditioning. And with pushing almost 400 locations, now, average revenue per location was 3.8 million. And the initial investment to set yourself up for success, two vehicles and a single territory two technicians leasing about 1000 square foot warehouse space, which is more than sufficient ample funds to turn on the marketing machine. And still, you know, having $50,000 in additional funds working capital is 150,000. That's an appropriate budget to set yourself up for success with your first territory with one hour. And that budget also has enough capital built in that if you reside in a state that has an HVAC licensing requirement, and this has nothing to do with if your Tech's are qualified, if they're going to be able to perform the job, it's just a license on file with the state that some require, I'll be able to secure that for you. It's an administrative process. But that $150,000 budget has ample funds in there for me to secure you a license. And if you happen to reside in a state that doesn't have that requirement. those monies can be you know, applied towards something else, additional marketing dollars, etc.
Lance Graulich 21:48
That's just fantastic, tremendous ROI. Let's talk a little bit about I love talking about secret sauce, even in the non restaurant business that Chad and I come from, you know, the, the restaurant business, we always talk about the secret sauce, but in your business. I know like your call center, for example. Pretty Pretty spectacular mom and pops can't necessarily afford a call center. So you have a call center that handles everything for franchisees.
22:17
That's correct. Well, I mean, I, you know, I want the local owner during business hours, someone should be responsible for answering the phone, but our call center is 24 hours, seven days a week. So if you know if the if that person is speaking with another customer is not able to pick up in time, it'll route to the call center. After hours, three o'clock in the morning emergency service call, the call center will pick up and dispatch that call to the appropriate technician. So, one our customers never go to voicemail. And it's a terrific benefit, like you said, because if people have a need, you know, if they leave message, once they have that appointment, we have an extreme 85% of our appointments or call ends turn into revenue for our one our owners. So having that live person is is a huge advantage.
Lance Graulich 23:10
Yeah, no, I love it. That's fantastic. Chad, any thoughts? Anything to add to that?
Chad 23:17
No, no. Michael's always got the coverage.
Lance Graulich 23:19
Mike Michaels always got to cover we know. So we were talking about on the numbers tell us, I want to back up on something when you were talking about Meet the Team day, you guys called Meet the Team day as opposed to discovery a same type of thing. Are you guys doing that live again now? Or is it virtual still?
Michael 23:42
Well, we are going to be going back to live it has been virtual for. I mean, we had one that we did like basically for you know, at least the last year they'd been virtual. And I'll host one a month, typically the third Friday of the month, we'll have a meet your team. And we've got one tomorrow.
Lance Graulich 24:00
And where's it hosted? What city? Well, we have our mark Dawson president of one hour he offices out of Phoenix, so he's there. But then you know, I'm in Florida, Chad's up in the Carolinas so people it's a zoom type meeting just like this, meet your team day. And we'll go through really everything like I said, that's their opportunity to meet the power behind the brand, the people that are gonna be assisting them. Now the valid I was gonna say the validation piece in concert with the Meet the Team day or the discovery type day is, is as powerful as it gets. And it's there's not really any mystery anymore. Once you do go through all that because you're talking to real life franchisees in the validation process. And then the last piece meeting the executive team, whether it's virtual or whether it's in person during the pandemic for those listening at home. A lot of brands shut down face to face for obvious reasons, and one virtual over it. No things like zoom like we are happy to be on today.
Michael 25:02
Yes sir and I typically invite at least one franchisee to our virtual meet your team day. So it's another opportunity for additional validation, you know, type questions during that process, but we also own 33 corporate locations in addition to our franchise locations, it's a great place to test out new initiatives before we roll them out to our franchisee network, and I have many, many prospects. Go and spend a day at one of the corporate stores and really just get to kind of, you know, see what it is a day in a life you know, seeing you know, how the the techs operate, how the front office operates, etc. So that's another great advantage someone can and it's great after someone's a franchisee you can cross train employees there. There's just tremendous benefit to having that.
Lance Graulich 25:56
Yep. So how these days a lot of people are talking about, you know, a lot of people belly aching, they can't find labor. I don't know where everybody went, but, you know, some people don't want to work anymore. Seems like it right? So what what, uh, what are some of the things that one hour is doing to help franchisees staff better sure, in some of their folks?
Michael 26:18
Absolutely. I mean, in addition to being very good at marketing, and making the phone ring and having this proven system, recruitment, so management, anything related to recruiting, training and retaining your staff is a high priority for us. Again, in order to grow, you need to be able to add a vehicle and then put someone in it. So at one hour, we have our own internal Success Academy, it mirrors that of any accredited trade school. So it allows you when you're recruiting from within the industry, technicians can go from level one to level two, and so on without going outside paying tuition. And the process is expedited. So they can increase their own personal learning power and their ability to drive additional revenue for the franchise owner. In addition, it allows you to recruit apprentice level employees hire for attitude. So 30 days, someone outside this industry can be a maintenance tech three, four months, they can be a service repair technician for you. In addition, we're proactive, very proactive in helping our owners grow. We recently just spent $700,000, with the various military branches, who place veterans with transferable skills around the country, providing these veterans with a second civilian career, and also adding to the strength and depth of our owners teams. And this has been just a terrific source of staff for our owners. I mean, the one hour owner in my hometown, he came up out of the Air Force trained in HVAC, looking for a way to provide for his family opened a one hour now he is the largest residential HVAC contractor in the panhandle of Florida. So these veterans now we have access to and you know, and it's just been working out great for our owners to, to add new territory go into, you know, different markets. So those are some of the things that we do to help our owners build their teams.
Lance Graulich 28:17
You know, what I love about veterans, obviously, you know, in the military used to following some sort of system and getting appropriate training and support and all kinds of processes and some cases life or death in a lot of cases. And last I checked, I was talking about this with the president and CEO of the International Franchise Association, Matt Howler the other day, we did a recording and about 14% of franchise owners today. 14% are veterans, which is way above you know, whatever the general population of the United States is for veterans. Franchising has a high percentage of veterans as owners, and they're phenomenal owners. So I'm, I'm thrilled to hear you have successful veterans within your within your system. That's awesome.
Michael 29:10
We do we have a lot of successful, you know, owners that are veteran veterans and one hour we offer a 30% discount to all of our veterans on their initial fees.
Lance Graulich 29:21
Yeah, I love it. So let's talk a little bit about marketing, you know, a lot of and it kind of rolls into this other question. Well, why a franchise you know, some people that might even have an interest in air conditioning, refrigeration or heating, you know, HVAC, they can go to a trade school they can start their own company. So, in terms of again, that secret sauce, what is it what about your marketing what what else? Are you giving these franchisees?
29:53
Sure, well marketing again, and I mentioned it earlier and it's absolutely true. We are very good at making the phone ring are equally as good at building a fence around your customer once you're engaged with them. So you will have your own internal one our marketing team, you do not need to be an expert in marketing, you do not need to know what billboards work in your part of the country or they don't, you know, the marketing team is going to take care of the heavy lifting for you. We're going to manage social media, the webpage, Google ads, etc. One hour, we have our own marketing toolbox, there's television ads, radio spots, any type of print or digital marketing that you can think of is in there. And if you did need something customized at no additional charge, our team will create that for you turn it around, and in five business days or less. In addition, you're gonna have a scorpion consultant. Scorpion is one of the top 20 marketing companies in the country. And so they again, they're closely aligned with Google, all of this, this marketing machine is really designed to make sure that when someone in your territory does a search number one HVAC company, etc. You come up on the first page at the top of the list. And that's what we do for you.
Lance Graulich 31:13
Sounds like a plan to come come out. Number one, what's the phone number? By the way?
Michael 31:18
You'll have your follow the phone number to contact me. Absolutely. We'll share that all the contact information at the end
Lance Graulich 31:24
Yeah, no, no. What else? Chad, anything else to add to any of this?
Chad 31:29
Yeah, as a matter of fact, you're mentioning, you know, the fact to meet your team David Mark, Mark Dawson. I mean, that's how he'll start our Meet your team dates is on the marketing side, eventually into the discussion. They know what works, they know what has, you know, the rate of return, they know what it they know the numbers, as opposed to someone having to learn this themselves and figure it out themselves. They know what drives the results. So it's impressive,
Lance Graulich 31:53
Chad, it's it reminds me you know, any entrepreneur that does things on their own, has got to make a whole bunch of mistakes and spend a whole bunch of money, going down the wrong path. Making mistakes is part of the process normally speaking, but that's the beauty to your exact point. That's the beauty about franchising. Somebody has already made those mistakes, somebody's already created the blueprint for you to follow. And sometimes entrepreneurs even in franchising, get a little too creative. You know, because there is a blueprint, there is a game plan, there is a roadmap for you to follow. So thank you for bringing that up. So I was gonna say any final thoughts from you guys, today, any final words of wisdom?
32:39
Well, I mean, there's a lot of benefits and resources associated with one hour. And we talked about a lot of the ways that we drive revenue. But we really also drive profitability, our purchasing power, collectively is one and a half billion dollar strong
Lance Graulich 32:56
jeez
32:56
So that just translates into significant discounts on the front end rebates on the back end for all of our owners. And, you know, the best way to illustrate it is just share a story, we do an analysis for all of our owners on a regular basis to make sure that they're taking full advantage of everything that's available to them. We recently just concluded an analysis for an owner in Texas, he did $8 million last year in revenue, he saved $600,000, he was $600,000 more profitable, because of his affiliation with one hour buying everything that he needs to run his company. So as you said, the system is there. We you know, we're always learning, we have new owners that come in, you know, they're sharing their best practices, things that they may have brought from, you know, a past life, etc. But again, we openly share all of that, and all of our owners, you know, growing together,
Lance Graulich 33:52
you know, Michael, that is just a fantastic story. And I'm glad you injected that. And that is also, you know, we, we kick this thing off talking about best practices, and we're talking about best practices. Again, that collaboration is so valuable. You're not just one independent owner on an island by yourself, you have a whole bunch of other people that are successful that have obviously the same goal as you and you know, brands like McDonald's, the filet of fish and the Big Mac were created by franchisees, and the idea was brought to corporate so to speak to the franchisor so that's the way the magic happens is you get to share in those in that in that singular vision or goal. Absolutely. Yes, sir. So any other final thoughts because you know, hot brand and super cool, guys. I mean, one our heating and air I mean, you're gonna hit 500 locations before we blink.
Michael 34:48
We're on the way. I mean, we are we are having a very good year our owners are happy which you know, is one of the things that I think you know, kind of, you know, reflects on a successful franchisor you've got, you know, happy and thriving franchisees, we've got a great network within one hour, I'd be happy to chat is really the primary, you know, initial point of contract for a territory check, but I'm happy to share my direct line anyone interested in learning more can reach out to me directly at 850-266-7096. I'd be happy to schedule an initial call, so that we can you know, further these discussions
Lance Graulich 35:32
and I have a special gift for anybody that calls Michael and uses my name.
Michael 35:37
Yes, absolutely.
Lance Graulich 35:40
All right, everybody, Michael and Chad, thank you so much. One Hour Heating and Air Conditioning. You guys are awesome. Thanks for being on eye on franchising.
Chad 35:48
Thank you, Lance.
Michael 35:49
Thank you, Lance.
Lance Graulich 35:51
Quite welcome.