Today’s guest is Brad Hillier, the CEO of Re-Bath — the #1 bathroom remodeling franchise in America. We dive into one of the hottest sectors in the U.S. economy, growing 6–8% per year and projected to continue for the next decade. Brad reveals how Re-Bath partnered with HGTV’s Jenny & Dave Marrs (Fixer to Fabulous) and why the brand is thriving in an aging-in-place, “do-it-for-me” market.
Today’s guest is Brad Hillier, the CEO of Re-Bath — the #1 bathroom remodeling franchise in America.
We dive into one of the hottest sectors in the U.S. economy, growing 6–8% per year and projected to continue for the next decade. Brad reveals how Re-Bath partnered with HGTV’s Jenny & Dave Marrs (Fixer to Fabulous) and why the brand is thriving in an aging-in-place, “do-it-for-me” market.
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⏱️ Timestamps
00:00 – Welcome to Eye on Franchising
01:10 – Meet Brad Hillier, CEO of Re-Bath
03:25 – Why bathroom remodeling is booming (6–8% annual growth)
05:40 – The “Do-It-For-Me” trend driving explosive franchise growth
08:15 – Aging in place: how America’s oldest population is fueling remodel demand
10:40 – Inside the Re-Bath and HGTV “Fixer to Fabulous” partnership
14:05 – Why national branding matters in local remodeling
17:00 – The $40M Phoenix location acquisition & corporate testing strategy
21:30 – How Re-Bath’s corporate stores fuel innovation for franchisees
25:10 – Testing new programs: how a “rehash” system added $120K in 2 weeks
28:00 – Item 19 insights: $5M average franchise revenue explained
31:20 – Why smaller territories often outperform larger ones
34:05 – Franchising vs. going solo as a contractor
36:40 – How Re-Bath supports first-time business owners
40:10 – From 1.1⭐ to 4.8⭐: Turning customer satisfaction around
43:00 – The real secret to Re-Bath’s success
46:15 – How AI and data are shaping the next generation of remodeling
50:05 – Why this business is “Amazon-proof” and “AI-proof”
52:40 – Brad’s final advice: How to choose your perfect franchise fit
54:15 – Lance’s closing thoughts & call to action
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