Franchise Fit Podcast

Parking Lot Striping & Maintenance: How Appell Striping Lands Big Accounts (Sealcoating + Potholes)

Episode Summary

Welcome to the Franchise Fit Podcast! In this episode, I’m joined by Brian & Michael Appell—the guys behind a national pavement striping, maintenance, and seal coating business trusted by major brands like Costco, McDonald’s, Starbucks, CVS, Verizon, Walgreens, T-Mobile and more. We talk about building a “need, not a want” B2B business, what it really costs to start, the biggest mistakes new owners make, how they use AI + tech to win jobs faster, and what they look for in franchisees.

Episode Notes

Welcome to the Franchise Fit Podcast! In this episode, I’m joined by Brian & Michael Appell—the guys behind a national pavement striping, maintenance, and seal coating business trusted by major brands like Costco, McDonald’s, Starbucks, CVS, Verizon, Walgreens, T-Mobile and more.

We talk about building a “need, not a want” B2B business, what it really costs to start, the biggest mistakes new owners make, how they use AI + tech to win jobs faster, and what they look for in franchisees.