It’s Eye on Franchising Friday with your host, Lance Graulich! Today, I’m diving in with Mark Amery, Founder & CEO of Puddle Pools, the fast-growing pool cleaning & maintenance franchise making waves across North America. 🏊♂️🐡 From starting his first business at 19 to building FOUR successful home service brands, Mark shares the secrets behind Puddle Pools’ systems, technology, marketing power, and explosive franchise growth. If you’ve ever thought, “Why not just start my own pool cleaning company?”—this episode will open your eyes to why franchising beats going solo every time.
It’s Eye on Franchising Friday with your host, Lance Graulich! Today, I’m diving in with Mark Amery, Founder & CEO of Puddle Pools, the fast-growing pool cleaning & maintenance franchise making waves across North America. 🏊♂️🐡
From starting his first business at 19 to building FOUR successful home service brands, Mark shares the secrets behind Puddle Pools’ systems, technology, marketing power, and explosive franchise growth. If you’ve ever thought, “Why not just start my own pool cleaning company?”—this episode will open your eyes to why franchising beats going solo every time.
💡 Learn how Puddle Pools helps franchisees scale quickly, serve residential + commercial accounts, and why their semi-absentee model is attracting entrepreneurs nationwide.
This is more than pool cleaning—it’s a 7-figure franchise opportunity built on marketing, systems, and people. Don’t miss it.
Timestamps:
00:00 – Welcome to Eye on Franchising Friday with Lance Graulich
01:20 – Meet Mark Amery, Founder & CEO of Puddle Pools 🐡
04:05 – From teenage entrepreneur to franchising powerhouse
07:40 – Why franchising beats starting your own pool company
12:10 – How Puddle Pools’ marketing team dominates SEO & PPC
16:22 – Average revenue of independents vs. Puddle Pools franchisees
19:48 – Why homeowners NEED a professional pool service
24:15 – Systems, technology & the “Puddle Power” app
28:55 – How Puddle hires & trains the BEST pool technicians
34:10 – QSR employees becoming star pool techs 💪
39:20 – Why Puddle Pools is a “sneaky hot” franchise opportunity
43:50 – U.S. growth, Canadian validation, and international expansion 🌎
49:15 – The qualities Puddle looks for in a franchisee
53:25 – Addressing seasonality: Pools in Canada & cold climates
57:40 – The future of Puddle Pools & scaling to 400+ territories
01:01:10 – Mark’s advice to aspiring franchise owners
01:04:00 – Closing thoughts & how to connect
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