In this episode of Eye on Franchising, I sit down with Brian Garrison, President of Wonderly Lights and powerhouse executive at Buzz Franchise Brands (Mosquito Joe, Pool Scouts, and more). We unpack how Wonderly Lights is quickly becoming the go-to franchise for both new owners and multi-brand operators. Learn how this premium outdoor lighting business creates year-round revenue, operates in four verticals, and offers unmatched support, tech, and lifestyle potential. Whether you’re a seasoned business owner or stepping out of corporate America, Brian breaks down exactly who should consider Wanderly — and who shouldn’t. Sponsored by SEO Samba – Empower your franchise with predictable results and AI-driven marketing.
In this episode of Eye on Franchising, I sit down with Brian Garrison, President of Wonderly Lights and powerhouse executive at Buzz Franchise Brands (Mosquito Joe, Pool Scouts, and more). We unpack how Wonderly Lights is quickly becoming the go-to franchise for both new owners and multi-brand operators.
Learn how this premium outdoor lighting business creates year-round revenue, operates in four verticals, and offers unmatched support, tech, and lifestyle potential. Whether you’re a seasoned business owner or stepping out of corporate America, Brian breaks down exactly who should consider Wanderly — and who shouldn’t.
Sponsored by SEO Samba – Empower your franchise with predictable results and AI-driven marketing.
⏱ Timestamps
00:00 – Intro – Meet Brian Garrison, President of Wonderly Lights
01:35 – What makes Wonderly a strong year-round franchise
03:40 – The 4 verticals of outdoor lighting & holiday lights
06:15 – How Wonderly attracts multi-brand franchisees
08:45 – The power of mentorship in early-stage franchising
10:50 – Who is the ideal franchisee for Wonderly Lights?
14:00 – The ‘PhDs of Entrepreneurship’ & key owner traits
17:15 – Top 3 reasons franchisees fail & how to avoid it
21:05 – Franchise vs acquisition: what new owners must know
24:30 – Why mastering your business from Day 1 is essential
26:00 – Closing advice + how to connect with Lance Graulich
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