In this solo episode, I’m diving into a question I get asked all the time:"Why do people pick that franchise?" After speaking with hundreds of franchisees over the years, I’ve broken it down into 8 core reasons why smart entrepreneurs choose the franchise they do — and how you can too.
In this solo episode, I’m diving into a question I get asked all the time:
"Why do people pick that franchise?"
After speaking with hundreds of franchisees over the years, I’ve broken it down into 8 core reasons why smart entrepreneurs choose the franchise they do — and how you can too.
✅ Whether you’re looking for a recession-proof investment, a part-time business you can run while keeping your job, or a purpose-driven brand aligned with your values — this episode will help you clarify what matters most.
👇 Timestamps:
00:00 – Intro: Why franchise fit matters
01:20 – #1: Proven Track Record & Validation
05:50 – #2: Investment Level & Financial Fit
09:30 – #3: Lifestyle Fit & Owner’s Role (Full-time vs Semi-Absentee)
14:05 – #4: No Experience Needed + Transferable Skills
17:10 – #5: Trends & Timing (Need vs Want)
20:30 – #6: Simplicity of Operations
24:00 – #7: Marketing Support & Brand Awareness
27:50 – #8: Values Alignment & Mission Fit
31:45 – Final Thoughts + How I Help You for Free
💡 Thinking about franchising? Drop your questions in the comments!
Ready to explore franchise opportunities? Click the link below to schedule a call with me—my services are FREE!
https://www.zorakle.net/assessment/welcome/ionfranchising
Discover the true stories of the hustle, heart, and innovation fueling franchises across the globe : https://www.youtube.com/@FranchiseRoadTrip