Jamie Krasnov is the CEO of Apex Leadership. Apex addresses a major problem in U.S. schools by streamlining fundraising efforts. With about 150,000 schools across the country, including 80,000 elementary schools, most rely on community-driven fundraising to supplement limited government funding. He emphasizes a focused approach to business by investing all of his energy into a single venture rather than diversifying. He highlights the importance of not just financial returns but also creating meaningful opportunities, particularly by empowering entrepreneurs through franchising. Jamie explains how the franchise program involves sending field staff to schools for two weeks to teach kids fitness and leadership through daily lessons, culminating in a fun run. Leveraging advanced technology, the program significantly boosts school fundraising efforts, often increasing amounts by 10x, with some schools raising up to $200,000. The model provides sustainable profits for franchisees, with 80-90% of schools returning to participate. Jamie describes a 3-to-5-week, 6-step process for evaluating candidates for Apex. The focus is on understanding their "why," their values, and cultural fit, rather than just their skills. The process includes conversations with the internal team, franchisees, and the brand leader to ensure mutual alignment. If both parties are a good fit, candidates are invited to a discovery day to finalize the experience.
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