Wood-fired flavor meets franchise domination. In this episode of Franchise Envy, Lance Graulich talks with Calvin Freatman (CEO) and Thomas Reinhard (CFO & General Counsel) of Cascadia Pizza Co. the Seattle-based concept that started with a stealth wedding pizza—and now fuels a $2.4M+ business through food trucks and a lean, sub-700 sq ft brick-and-mortar model.
Wood-fired flavor meets franchise domination. In this episode of Franchise Envy, Lance Graulich talks with Calvin Freatman (CEO) and Thomas Reinhard (CFO & General Counsel) of Cascadia Pizza Co. the Seattle-based concept that started with a stealth wedding pizza—and now fuels a $2.4M+ business through food trucks and a lean, sub-700 sq ft brick-and-mortar model.
Think the world doesn’t need another pizza franchise? Think again.
Why You’ll Love This Episode:
✅ $30/hr pizza jobs—no food experience needed
✅ 100% wood-fired ovens + fine dining techniques in fast-casual settings
✅ Start with a low-cost food truck, then scale to brick & mortar
✅ Proprietary dough = artisan flavor + better digestion
✅ Lean teams, high retention, radically simplified systems
✅ Real numbers. Real founders. Real opportunity.
What You’ll Learn (Timestamps):
00:00 - “High schooler-proof” pizza systems
04:38 - From food truck to 7-figure operation
09:51 - The artisan edge: wood-fired & wildly good
13:10 - Franchise model: start fast, grow smart
18:27 - Why staff love this job (and don’t leave)
23:42 - Food truck costs & how fast you can launch
30:01 - Their go-to pies + the pineapple debate 🍍
36:44 - Future plans: 100+ units, small town takeovers
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